Pet Honesty®, Fastest Growing Cat Supplement Brand in the U.S., Launches Cat Squeezables™, Bringing Science-Backed Wellness to a Format Cats Already Love

AUSTIN, Texas--(BUSINESS WIRE)--Pet Honesty®, the science-backed, vet-approved pet wellness brand that is the number one and fastest growing cat portfolio supplement brand in the U.S., today announced Cat Squeezables™, a new line of lickable purées that delivers targeted health benefits in a format cats naturally love. Building upon the success of Pet Honesty’s award-winning crunchy, creamy, dual-texture cat supplements, this innovation further expands the brand’s focus on making cat wellness easier, more effective, and more enjoyable for both pets and pet parents.

Cat Squeezables is a clear representation of Pet Honesty’s The Honest Difference^® platform, the brand’s commitment to clean ingredients, science-backed formulas, and products pets love. Developed over 18 months with extensive feeding and palatability testing, Cat Squeezables were specifically created to solve one of the biggest challenges in cat wellness: getting picky cats to consistently take supplements.

"Lickable purée products have become one of the fastest-growing formats in cat care; but most are designed for enjoyment rather than functional health support,” said Rich Greenberg, CEO of Pet Honesty. “We wanted to make that daily routine healthier without making it any harder, with a format and flavor cats genuinely want to eat. Your cat will think it’s a treat. You’ll know better.”

Made with real salmon and boosted with omega-3s for skin, brain, and heart health, Cat Squeezables are grain free, high protein, and formulated without by-products or cellulose. The line includes eight targeted formulas pairing a format cats already crave with Pet Honesty’s science-backed ingredients including: Calming Support, Digestive Gut Health, Hairball Support, Immune System Support, Daily Multivitamin, Senior Mobility Support, Skin & Coat Health, and Urinary Tract Health.

Each formula combines highly palatable texture and flavor, delivering meaningful health benefits through scientifically researched active ingredients including lysine, glucosamine, postbiotics, prebiotics, cranberry extract, psyllium husk, taurine, zinc, chamomile, L-theanine, and L-tryptophan depending on the specific health benefit.

Palatability remained the centerpiece of development from day one. Pet Honesty conducted extensive feeding studies throughout the process to ensure cats would consistently eat and enjoy the products. In an independent feeding study, 100% of cats consumed the new Pet Honesty Cat Squeezables, reinforcing the brand’s belief that efficacy means little if cats refuse the product.

Cat Squeezables are available online at PetHonesty.com, Amazon, and Chewy, and will be available in retail this August at Petco.

About Pet Honesty^®

Founded in 2018, Pet Honesty^® specializes in vet-approved health and wellness products that deliver functional benefits backed by science. Certified by the NASC, Pet Honesty uses clean ingredients free from artificial preservatives, colors, flavors, wheat, soy, or corn. All products are made in a FDA-registered facility in the USA and available at PetHonesty.com, Amazon, Chewy, and select national and specialty retailers including Walmart, Target, Petco, Petsmart, Pet Supplies Plus, Tractor Supply. Follow @PetHonesty on Instagram, Facebook, LinkedIn, and TikTok.

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