Addi Announces $85 Million Series D Led by Citius and Co-led by BTG Pactual

Funding round marks BTG Pactual's first Growth investment outside Brazil, underscoring growing investor confidence in Addi and Colombia's financial services market.

BOGOTÁ, Colombia--(BUSINESS WIRE)--Addi announced the close of its Series D, which totals $85 million in equity financing, in a round that marks BTG Pactual's first Growth investment outside Brazil and underscores growing investor confidence in Colombia. The round was led by Citius, co-led by BTG Pactual, and included participation from GIC, Monashees and others.

"Over the past seven years, we’ve built the leading financial and commerce platform in Colombia, creating an AI-first technology company that serves millions of Colombians and tens of thousands of merchants. While we’ve been profitable for two years, we decided to raise this round to accelerate our growth trajectory and bring world-class partners to the table," said Santiago Suárez, CEO and Co-founder of Addi.

"We are proud to support Addi, one of the truly outstanding leaders in Latin America's rapidly evolving financial infrastructure sector," said Oleg Gordienko, Co-founder & Partner of Citius. "We are humbled to be a significant investor and to help drive a massive transformation of Colombia's financial and e-commerce landscape."

The round was led by Citius, a global investment firm focused on backing exceptional technology companies and a long-term shareholder in Addi. BTG Pactual's Private Capital division co-led the round, investing out of its Growth Strategy, which focuses on backing high-growth companies across Latin America. As part of this investment, Addi and BTG Pactual have agreed to collaborate on joint strategic initiatives in the Colombian market.

“We believe Colombia is undergoing a transformation in access to credit and financial services, much like the one Brazil experienced years ago. Addi is setting a new standard in this market by redefining the credit experience for both consumers and merchants through AI deployed at scale. This ability to reshape entire markets is exactly what we look for in our Growth investments,” said Gabriela Lima, Private Capital Director at BTG Pactual.

Previous financing rounds included participation from GIC, Quona, Monashees, Union Square Ventures, Citius and Andreessen Horowitz, among others. The new round deepens those commitments and adds new partners.

This Series D caps a run of milestones over recent months that have brought leading global institutions to Colombia through Addi. In April 2026, the company closed a $150 million structured credit facility led by J.P. Morgan—the first warehouse financing structure the bank has arranged for a company in Colombia—bringing Addi's total debt commitments to more than $680 million. Addi also received authorization from the Superintendencia Financiera de Colombia to operate as a regulated entity, opening the door for deposit-taking activities. Earlier this year, it was named one of the world’s three most innovative fintech companies by Fast Company.

Addi will use the Series D proceeds to continue growing the credit platform, strengthen technology infrastructure, and expand the portfolio of financial products for consumers and merchants across Colombia.

ABOUT ADDI

Addi is the commerce and financial services platform in Colombia with more than 3 million customers and over 39,000 merchants, ranging from small businesses to large brands. The company drives everyday commerce by expanding access to credit, improving the payment experience, and increasing conversion rates. Its business model is built on a proprietary platform, a dual ecosystem, differentiated solutions, and robust data, allowing it to deliver efficiency, growth, and trust. In 2026, Fast Company named Addi the third most innovative company in the world in Finance and Fintech, recognizing its use of artificial intelligence to transform commerce. Founded in 2018 by Santiago Suárez, Daniel Vallejo and Elmer Ortega, Addi is backed by global investors including Andreessen Horowitz, BTG Pactual, GIC, Citius and Union Square Ventures. For more information, please visit co.addi.com.

ABOUT CITIUS

Citius is a globally focused investment firm targeting early and growth-stage tech companies. Firm’s investments include some of the world’s fastest growing companies in LatAm, South East Asia, India and other regions. Citius offices are located in Dubai and Luxembourg. To learn more about Citius, please visit www.citius.vc.

ABOUT BTG PACTUAL

BTG Pactual (BPAC11) is the largest investment bank in Latin America and operates in the markets of Investment Banking, Corporate Lending, Sales & Trading, Asset Management, Wealth Management, and Banking. To learn more about BTG Pactual, please visit institucional.btgpactual.com.