Skechers & Care Bears™ Unlock the Magic of Comfort With New Collaboration

LOS ANGELES--(BUSINESS WIRE)--Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears™—a heartwarming collaboration for fans who grew up with the characters and today’s Y2K fashion seekers. Now available on Skechers’ most popular styles and technologies for women and children, the positive pairing unlocks the magic of comfort that both iconic brands are known for.

“Nostalgia is having its moment—and Care Bears is one of the most coveted childhood memories for millions of adults today. They’ve grown up with its messages of love, unity and emotional security—which we think bonds beautifully with our brand’s mission to provide comfort to the world,” said Michael Greenberg, president of Skechers. “Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear.”

“Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multi-generational reach makes it a perfect home for Care Bears,” said Robert Prinzo, Head of Global Licensing, Cloudco Entertainment. “As we approach the brand’s 45th anniversary, Care Bears fans can find their favorite style, whether they’re walking down memory lane or getting to know our Beary Besties for the very first time.”

Featuring Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friendship Bear and other fan favorites, the Skechers x Care Bears™ collection combines vibrant graphics and hues with Skechers’ signature comfort technologies across a range of women’s and children’s designs. In addition to Skechers Arch Fit^® Arcade and Skechers UNO designs for women, the launch includes S-Lights^®, Twinkle Toes^®, Skechers Uno and Foamies^® styles for kids.

The Skechers x Care Bears™ collection is available at select Skechers retail stores worldwide and on skechers.com.

About Skechers U.S.A., Inc.

Skechers, The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

About Cloudco Entertainment

Cloudco Entertainment, a portfolio company of IVEST Consumer Partners, is a family and children’s entertainment, consumer products, and brand management company, and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.

About Care Bears™

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating nearly 45 years of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.

Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Instagram: Instagram.com/CareBears
TikTok: TikTok.com/@carebearsofficial