Bomb Pop, America's Iconic Red, White, and Blue Frozen Treat, Returns to July 4th Celebrations, Backyard Barbecues, and Summer Ballgames for Its 71st Year

Kansas City-born brand debuts soccer ball-shaped Goal Pop for summer's biggest soccer championship

Quick Summary:

• Iconic red, white, and blue treat a favorite at July 4th celebrations for 71 years
• Patriotic frozen treat sweetens American ballgames, backyard barbecues, and neighborhood cookouts
• Kansas City-invented Bomb Pop creates soccer-ball shaped Goal Pops in honor of its hometown hosting the quarterfinals
• The brand to sample free Bomb Pops at select Kansas City-area championship-round soccer watch parties this summer

By The Numbers:

• Founded: 1955
• Years in market: 71
• Flavors: Three (cherry, lime, blue raspberry)
• Colors: 100% from natural sources
• Kansas City-area soccer sampling: Two watch parties on July 15 and July 19, National Ice Cream Day
• Parent company: Wells Enterprises, Inc. (largest U.S. private ice cream manufacturer)

LE MARS, Iowa--(BUSINESS WIRE)--This summer, Bomb Pop brings its iconic red, white, and blue frozen treat to July 4th celebrations, backyard barbecues, neighborhood cookouts, and ballgames— a timeless American tradition since 1955.

Made with cherry, lime, and blue raspberry flavors and colors from natural sources, Bomb Pop is available at major retailers including Walmart, Target, Amazon, and Walgreens.

"Every generation discovers summer in their own way, but the moments people love most never really change," said Allie Green, Senior Brand Manager, Bomb Pop. "The backyard cookout. The ballgame. The Fourth of July. Those traditions are where memories get made, and Bomb Pop has always been right there in the middle of them. We're proud to carry that forward for a new generation of families."

And for the first time ever, in honor of Bomb Pop’s original hometown hosting a quarterfinal, the brand has turned its patriotic pop into a soccer ball-shaped Goal Pop, available nationwide. Bomb Pop will be sampled at select Kansas City-area soccer watch parties as a go-to refreshment for fans cheering on their teams.

How Is Bomb Pop Showing Up at Summer Watch Parties?
At select Kansas City-area championship-round soccer watch parties this summer, fans and families can enjoy free Bomb Pops. The sampling brings Bomb Pop to outdoor gatherings and family-friendly celebrations in the city where the brand was first created on July 15 and on National Ice Cream Day, July 19.

What Is Bomb Pop’s Connection to American Summer?
Introduced in 1955, Bomb Pop has become America’s most recognizable red, white, and blue frozen treats. From July 4th celebrations and backyard barbecues to ballgames, neighborhood cookouts, and hot days outside, Bomb Pop has been part of the summer moments families have returned to for 71 years.

What Should Families Know About Bomb Pop Classic Red, White & Blue?
Bomb Pop Classic Red, White & Blue features cherry, lime, and blue raspberry flavors in the iconic Bomb Pop^® shape. It is made with colors from natural sources, while maintaining the familiar taste and red, white, and blue appearance families expect.

Does It Still Taste the Same?
Yes. Taste tests confirm the original flavor profile is unchanged. The cherry, lime, and blue raspberry flavors and iconic red, white, and blue appearance remain familiar.

How Can You Find It?
Bomb Pop packages now feature a "Colors From Natural Sources" label, making it easy to identify at checkout.

What Makes Bomb Pop a Summer Freezer Staple?
With multiple flavors in every pop and a refreshing taste made for hot days, Bomb Pop fits the summer occasions families stock up for, from July 4th celebrations and backyard barbecues to ball games, soccer watch parties and afternoons outside.

Where Can You Buy Bomb Pop?
Walmart, Target, Walgreens, Amazon, Dollar General, Safeway, Giant Food, Food Lion, Publix and many other retailers nationwide carry Bomb Pop.

About Bomb Pop^®
Bomb Pop^® has been delivering colorful frozen fun for generations. Known for its iconic shape, bold flavors, and connection to summertime traditions, Bomb Pop continues to create memorable moments for families across the country. Bomb Pop is part of Wells Enterprises, Inc., the largest privately held ice cream and frozen treat manufacturer in the United States.