Subway® Canada Settles the Debate: Introducing the SubDog™ - Yes, It’s a Sandwich
Subway® Canada Settles the Debate: Introducing the SubDog™ - Yes, It’s a Sandwich
Subway Canada celebrates the SubDog with a national contest in partnership with the Toronto Blue Jays™
Key Facts:
- Subway Canada launches the SubDog, a new footlong hot dog built as a sandwich.
- The SubDog is fully customizable, with any Subway bread, toppings and sauces guests prefer.
- Made with a Schneider’s® all-beef hot dog.
- Subway is redefining the hot dog as a fully customizable, footlong sandwich.
TORONTO--(BUSINESS WIRE)--For years, Canadians have debated one simple question: is a hot dog a sandwich? With nearly 3,000 restaurants nationwide, Subway Canada, the country’s sandwich authority is officially settling it. The answer is yes.
Subway isn’t just saying it; it’s proving it. Introducing the SubDog, a category-reinventing sandwich experience that transforms an all-beef Schneiders hot dog into a fully customizable Subway sub.
It’s not just a Hot Dog… it’s a SubDog
The SubDog takes a familiar favourite and makes it unmistakably Subway:
- Features a close to half-pound, all-beef Schneider’s hot dog
- Fresh-baked bread prepared in-restaurant daily
- Fully customizable toppings, from crisp lettuce and tomatoes to classic ketchup and mustard
- Built Your Way – because that’s what makes it a sandwich
“People have been debating this for years, but at Subway, we know sandwiches,” says Chef John Botelho, Culinary Manager at Subway Canada. “With the SubDog, we’re not just joining the conversation; we’re settling it. This is a classic summer favourite, reimagined the Subway way – fully customizable, built exactly how you want it, with your choice of bread, toppings and sauces.”
Whether you keep it classic or go fully loaded, the SubDog is customization without limits, proof that a hot dog can do more when it thinks like a sandwich.
Big on Taste. Built for Summer.
Launching just in time for peak hot dog season, the SubDog taps into Canadians’ love of classic comfort food while delivering something new. The launch also builds on Subway’s ongoing partnership with the Toronto Blue Jays, turning every bite into a game-day moment for fans across the country.
As part of its summer campaign, Subway Canada is introducing the “Big Swing” Sweepstakes*, a national contest created in collaboration with the Toronto Blue Jays. From June 29 to August 31, 2026, guests who purchase a SubDog will receive a unique PIN for a chance to win weekly prizes, with all entries eligible for a grand prize draw for an exclusive Toronto Blue Jays game weekend experience.
The SubDog will be available at participating Subway restaurants across Canada for a limited time starting June 29, 2026. To order, visit your local Subway restaurant or place an order on Subway.com or the Subway app.
Notes to Editors
About Subway® Restaurants Canada
With nearly 3,000 restaurants nationwide, Subway Canada is dedicated to serving freshly made sandwiches at great value to millions of guests. Subway restaurants are owned and operated by a network of passionate franchisees committed to delivering a high-quality, convenient guest experience and contributing positively to their local communities.
Subway® is a globally registered trademark of Subway IP LLC or one of its affiliates. © 2026 Subway.
*No purchase necessary. Open to legal residents of Canada of the age of majority. Contest runs June 29–August 31, 2026. For full rules and no purchase entry, visit www.bluejays.com/SubDogContest
