HealthyBaby Relaunches Groundbreaking Prenatal Vitamin to Address the Growing Preconception Health Gap

The Maternal Health and Babycare Innovator Aims to Expand Prenatal Care with the Most Optimized Nutrition System for the Full Pregnancy Journey

NEW YORK--(BUSINESS WIRE)--HealthyBaby, the pioneering maternal health and babycare brand setting higher safety and performance standards for non-toxic diapers and essentials and an early innovator in preconception care, today announced the relaunch of its groundbreaking prenatal nutrition system, Our Prenatal, which includes Preconception & First Trimester, Second Trimester, Third Trimester, and Our Postnatal: 4th Trimester formulas. The relaunch comes amid a national conversation about widening gaps in preconception care, at a moment when experts and consumers are recognizing how proactive changes before pregnancy can have an outsized impact on maternal and infant health.

“As a mother and founder working in maternal and developmental health, I know firsthand how the preconception window has been historically overlooked, despite being crucial to a healthy pregnancy,” said Shazi Visram, CEO and founder of HealthyBaby. “At a time when prenatal care is declining, Our Prenatal supports a healthy pregnancy from the very beginning, even before a positive test.”

Our Prenatal offers the most optimized nutritional system to support the full motherhood journey and baby’s developing brain and body with industry-leading benefits, including:

• The only prenatal with morning and night doses to support steadier nutrient levels, reduce nausea, and separate competing nutrients like iron and zinc.
• Trimester-specific formulas that evolve with the changing physiological and neurological demands of pregnancy and gestation.
• Formulated with inositol (vitamin B8) — an ingredient most prenatals do not include — to support hormonal balance and insulin sensitivity, promote ovulation and egg quality during preconception and help reduce the risk of gestational diabetes and neural tube defects in the first trimester.
• The most bioavailable nutrient forms, for easier absorption and utilization — including natural folate, instead of synthetic folic acid.
• Comprehensive third-party testing for heavy metals before and after encapsulation.
• Available as a subscription, $76.50/4 weeks, and FSA/HSA eligible.

Most prenatal vitamins only support the first, second, and third trimesters of pregnancy. Our Prenatal also fills the maternal health gaps in the preconception window before pregnancy and during the fourth trimester after childbirth. Doctors increasingly recommend taking prenatal vitamins early, as many women begin pregnancy deficient in key nutrients needed for healthy development. The neural tube, which becomes a baby’s brain and spinal cord, forms in the first weeks after conception, before many women realize they’re pregnant.

Our Prenatal was developed in partnership with leading prenatal nutrition researcher Dr. James Adams and the Neurological Health Foundation. It was informed by over 350 medically reviewed studies on prenatal nutrition, grounded in the National Academy of Sciences Food and Nutrition Board’s Recommended Daily Allowance and the CDC’s National Health and Nutrition Examination Survey), and benchmarked against 188 other prenatal brands that do not meet these standards.

"There is a significant gap between what the science recommends and what most prenatal supplements deliver,” said Dr. Adams. “Many are designed to meet minimum nutritional standards, but pregnancy is not a minimum moment. An optimized, evidence-based approach to prenatal nutrition — starting even before conception — has the potential to meaningfully improve outcomes for both mother and baby."

In addition to prenatal vitamins, HealthyBaby offers a suite of EWG VERIFIED® essentials that includes the first MyMicrobiome Certified diapers and diaper pants, wipes, skincare, and home cleaning products. HealthyBaby is fully transparent about the ingredients and materials in its products. Its EWG VERIFIED® essentials are made without more than 3,900 common chemicals linked to potential health harm, including parabens, phthalates, and PFAS (forever chemicals). All essentials are safe for sensitive skin, hypoallergenic, cruelty-free, and thoughtfully packaged with sustainability in mind.

ABOUT OUR PRENATAL SAFETY PRACTICES

While prenatal vitamins are one of the least regulated supplements in the U.S., HealthyBaby is setting a higher standard for safety during pregnancy through comprehensive third-party testing for heavy metals — in raw ingredients and finished products — and full ingredient disclosure on packaging. HealthyBaby Chief Innovation Officer Hilary Swank lobbied for California SB 646, which was signed into law in October 2025 and will require all prenatal vitamin companies to test for heavy metals and disclose results.

ABOUT HEALTHYBABY

HealthyBaby, a Certified B Corporation, is a health-first ecosystem of products and content designed to support development from preconception to pre-K. Founded in 2020 by Shazi Visram, who previously founded Happy Baby Organics and grew it into one of the fastest-growing organic food companies in the U.S., HealthyBaby is dedicated to protecting and enriching the full potential of every child during the diaper years, a critical window when 80% of brain development occurs. Parents can subscribe to diapers and other essentials at healthybaby.com and buy products at Target and Amazon. For additional information, visit healthybaby.com.