Munchkin Recognized By The 2026 Clio Awards For FLOW Nipple Shield +

International award recognizes excellence in creative work that shapes culture and drives global commerce

LOS ANGELES--(BUSINESS WIRE)--Munchkin Inc. (“Munchkin”), the beloved baby lifestyle company owned by WHY Brands Inc. (“WHY”), is proud to announce that the Flow Nipple Shield + (“FLOW”), the world’s first nipple shield that lets mothers see their milk flow while nursing, has won Silver in the Product Design category at The Clio Awards.

“We’re honored to have FLOW recognized in Product Design by the Clio Awards,” said Diana Barnes (“DB”), Chief Brand Officer and Creative Director at WHY. “This recognition reflects our focus on solving real challenges for parents. With FLOW, we set out to make infant feeding more intuitive and connected, creating a simpler, more supportive experience for moms and babies, while continuing to elevate the Munchkin brand and WHY’s commitment to purposeful, human-centered design.”

In March 2025, Munchkin Inc. launched FLOW with the mission to increase breastfeeding rates worldwide. Ten years in the making and developed through numerous clinical trials, FLOW is the first patented transformative tool that addresses one of the most common concerns among breastfeeding mothers: the perception of insufficient milk supply. FLOW provides visual confirmation of milk flow, allowing nursing mothers to see the color, density, and viscosity of their letdown, eliminating doubt, boosting confidence, and extending many mothers’ breastfeeding plans. FLOW is sold on munchkin.com and nationally chainwide at Target and Walmart.

The perception of insufficient milk supply is the leading reason women stop breastfeeding, despite less than 5% experiencing a true milk supply shortage. The clinical trial concluded with 98% of participants continuing to breastfeed for more than three months, proving that Flow was helping them meet or exceed their goals.

The Clio Awards is a globally recognized program celebrating creative excellence across advertising, marketing, and communications, continuously evolving alongside the industry it champions. Honoring boundary-pushing work from brands, agencies, and organizations that shape popular culture and drive global commerce, the awards are open to creative professionals worldwide, including brand marketers, production companies, and specialized creators in sports, music, and entertainment.

Each cycle, The Clio Awards convenes leading creative talent for an immersive judging experience, where jurors, each with an equal voice, evaluate entries through a democratic process to determine recipients of the prestigious Grand, Gold, Silver, and Bronze Clio statues.

For more information or to see the complete list, please visit https://clios.com/winners-gallery/explore?vertical=Clio+Awards&season=2026.

About Munchkin Inc.
For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has over 350+ patents to date, and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.

Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. Munchkin has been honored on Fast Company’s annual “Brands That Matter” list for two consecutive years, including 2024, and ranked number eight on Fortune’s list of Most Innovative Companies in 2023.

As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report. Learn more at www.WHYBrands.com and www.Munchkin.com.

About WHY Brands Inc.
WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we begin and end with the question why. That spirit of inquiry drives our commitment to innovation, highlighted by over 350 patents to date. We believe great ideas and next-generation design can be life-changing. WHY’s portfolio includes baby lifestyle brand Munchkin and Curio Home Goods. Learn more at www.WHYBrands.com.

About The Clios
The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. As the industry expands and evolves, The Clios have developed programs across sports, music, health, entertainment, and more that are tailored to recognize the specific challenges and triumphs of those sectors. The flagship Clio Awards program continues to set a high bar across the globe for all marketers, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bringing the community together at our world-class jury retreat and annual awards ceremony.

As a champion for the power of creativity to drive commerce and culture, The Clios are a constant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com.