PGIM launches new brand campaign, ‘Keep Asking’

NEWARK, N.J.--(BUSINESS WIRE)--PGIM, the $1.5 trillion global asset management business of Prudential Financial, Inc. (NYSE: PRU), has launched its latest brand campaign, “Keep Asking,” grounded in a simple belief: The market rewards those who are willing to question assumptions, challenge convention and reach conviction that stands up to scrutiny.

The Keep Asking campaign celebrates curiosity as a catalyst for better outcomes, featuring a distinctive visual approach using Claymation-inspired animation across print, digital and video advertisements.

The campaign, created in partnership with creative agency McCann, will roll out across markets in the U.S., U.K., Germany, Switzerland, Japan, Hong Kong and Singapore through a mix of digital, video and premium media placements.

“Every asset manager talks about conviction and outcomes — but very few talk about what it takes to get there,” said Ken Poliziani, chief marketing officer at PGIM. “‘Keep Asking’ is about the work that happens before the recommendation — the probing, the challenging, the courage to ask the hard questions. That’s what our clients expect, and we invite others to join us.”

Watch the first video for the campaign here: Keep Asking

ABOUT PGIM

PGIM is the global asset management business of Prudential Financial, Inc. (NYSE: PRU), with $1.5 trillion in assets under management.* PGIM offers clients deep expertise across public and private asset classes, delivering a diverse range of investment strategies and tailored solutions — including fixed income, equities, real estate and alternatives. With 1,500+ investment professionals across 37 offices in 20 countries, we serve retail and institutional clients worldwide. For more information visit pgim.com.

Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.

*As of Dec. 31, 2025.