1stAveMachine Signs Director Martín Piroyansky to Buenos Aires Roster

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BUENOS AIRES, Argentina--(BUSINESS WIRE)--1stAveMachine, the global creative production studio, has signed director Martín Piroyansky to its Buenos Aires roster, continuing the company’s investment in distinctive voices across its international network spanning North America, South America, and Europe.

Piroyansky is an Argentine director and writer known for his sharp, character-driven comedy and a style that blends humor with emotional nuance. His work is grounded in performance and storytelling, often bringing a subtle, human perspective to even the most absurd or unexpected moments. His short film Papota earned two Latin Grammys, helping establish him as a filmmaker with a truly original voice.

Across his directing work, Piroyansky has developed a reputation for crafting stories that feel both intimate and culturally resonant, balancing strong comedic instincts with a clear visual point of view. His approach is rooted in character, tone, and timing, creating work that connects with audiences in a way that feels effortless but highly intentional.

“We’re incredibly excited to welcome Martín to the Buenos Aires roster,” said Lautaro Brunatti, Managing Partner, 1stAveMachine Buenos Aires. “He has a rare ability to find humor in the everyday and elevate it into something memorable. His work feels honest, specific, and universally relatable all at once, which is exactly the kind of storytelling we value.”

“Joining 1stAveMachine feels like a natural step,” said Piroyansky. “It’s a company that truly understands directors and supports ideas that are both creative and personal. I’m excited to collaborate with teams across different markets and continue pushing the kind of work I love to make.”

Piroyansky’s signing reflects 1stAveMachine’s continued focus on building a globally connected roster of directors who bring distinct perspectives and craft to every project. With teams across the U.S., Europe, and Latin America, the company continues to create work that resonates across cultures while staying rooted in strong storytelling.

Check out Martín Piroyansky’s work HERE.

About 1stAveMachine:

1stAveMachine is a global creative production studio that partners with ad agencies and major brands to create visual, digital, and experiential content, all with a unified vision: To tell stories to share. To learn more, visit https://www.1stavemachine.com/.