Human Capital Education Acquires Kennedy & Company

Creates Expanded Opportunities To Offer Strategic Enablement Services To College And University Partners

DENVER--(BUSINESS WIRE)--Today, Human Capital Education announced that it has acquired Kennedy & Company Education Strategies. This combination brings together two complementary organizations with a shared commitment to helping colleges and universities navigate change, strengthen performance, and achieve sustainable growth.

Together, Human Capital Education and Kennedy & Company Education Strategies serve more than 300 colleges and universities across the country, providing actionable insights, strategic guidance, and technology-enabled solutions that support institutional success and improved student outcomes.

“Our new organization can uniquely support institutions from strategy development through execution,” said Justin McMorrow, Chief Executive Officer of Human Capital Education. “This combination strengthens our position as a leading provider of Slate CRM implementation and support services, as well as bringing us a large Salesforce CRM practice. Kennedy & Company also has deep institutional strategy and financial consulting expertise that allows us to better enable our partners to grow with purpose.”

Human Capital Education works with colleges and universities to grow enrollment and revenue with purpose, supporting undergraduate, graduate, online, and adult programs. The organization provides data-driven enrollment management and recruitment strategy, financial aid optimization and pricing analysis, market and program research, CRM and analytics enablement, and online program strategy and execution—helping institutions translate strategy into actionable insights that deliver results.

Kennedy & Company Education Strategies brings deep experience in institutional strategy and operations, partnering with campus leaders on long-range and strategic planning, financial modeling and sustainability, enrollment and pricing strategy, organizational design, and operational effectiveness. Kennedy & Company also adds expanded CRM implementation capabilities across Salesforce, Slate, Element451, HubSpot and other tools and platforms.

“I started Kennedy & Company Education Strategies with a mission to help colleges and universities address their most pressing strategic and financial challenges,” said Ben Kennedy, Founder and CEO of Kennedy & Company. “By joining forces with Human Capital Education, we can expand that impact—connecting strategy, research, and technology in ways that help institutions move forward with greater clarity and confidence.”

This partnership offers tangible benefits to clients of both organizations. Colleges and universities will gain expanded access to industry experts and deeper research, along with more integrated strategy, enrollment, and technology support—while continuing to work with the trusted teams they know today.

About Human Capital Education:

Human Capital Education enables colleges and universities to grow with purpose by providing the systems, expertise, data, and strategy needed to attract, enroll, and support students more effectively and efficiently. Through a combination of enrollment strategy, financial analysis, research, and technology enablement, Human Capital Education helps institutions make informed decisions and achieve sustainable outcomes.

About Kennedy & Company Education Strategies:

Kennedy & Company Education Strategies partners with colleges and universities to address their most critical strategic, financial and technical challenges. The firm works with institutional leaders on strategic planning, financial sustainability, enrollment and pricing strategy, organizational design, operational effectiveness and technology implementation and adoption. Clients include public research institutions, state flagship universities and systems, private colleges, graduate and professional schools, HBCUs, and community colleges across North America and the United Kingdom.