Alto Expands Business Development Leadership to Support Growing Institutional Demand

Private markets investment platform strengthens enterprise, asset manager and wealth advisor partnerships with Evan Deussing as Head of Revenue and Ari Koban as Vice President of Enterprise Partnerships

NEW YORK--(BUSINESS WIRE)--Alto, the leading self-directed IRA platform bringing private markets to individual retirement portfolios, today announced the continued expansion of its business development leadership team as institutional and enterprise demand for private markets access accelerates. As part of this growth, Evan Deussing joined Alto in January as Head of Revenue, while Ari Koban, who joined the company in November, serves as Vice President of Enterprise Partnerships.

“Alto’s goal is to help our partners create powerful solutions that allow anyone to invest in high-quality private markets opportunities through their retirement savings plans, and we’ve increasingly heard from institutions and enterprises that want to offer their customers more choice and flexibility in how they invest,” said Eric Satz, Founder and CEO of Alto. “As that demand continues to grow, expanding and investing in our business development leadership is critical. Ari has already been instrumental in developing enterprise partnerships that bring these solutions to market, and Evan brings deep distribution experience as we scale our sales efforts.”

“Over time, consistent interest in private markets has prompted growing demand for infrastructure that enables institutions and advisors to offer these investments within retirement accounts while preserving their own client experience,” said Evan Deussing. “Alto provides the custodial and operational foundation behind the scenes, allowing partners to extend private market access to their customers without added complexity. That focus on supporting institutions as they scale private market access is a core priority as we grow the business.”

Koban echoed that view, adding, “In my first few months at Alto, it has been clear that investment platforms are grappling with the same challenge of how to offer private market exposure without taking on additional operational burden. That shared need across the market, combined with Alto’s scalable and compliant platform, is what makes this an exciting place to build. Alto enables institutions to deliver these capabilities in a way that aligns with their broader strategy.”

Deussing was previously Partner and Managing Director, Head of Distribution at PPB Capital Partners, where he was responsible for expanding the firm’s presence across the private wealth and RIA channels. Prior to joining PPB, he spent a decade at FS Investments, most recently as Executive Director and Head of IBD/RIA Business Development. Earlier in his career, Deussing held senior sales leadership roles at Prudential Annuities and began his career as a financial advisor at PNC Investments. He holds the CIMA® designation from the Wharton School of the University of Pennsylvania and a degree in Entrepreneurship from Johnson & Wales University.

Ari Koban’s background includes leadership roles across asset management, fintech and national politics, most recently leading Enterprise RIA business development at Vise AI, a fintech startup that simplifies client portfolio management and administration for financial advisors. He previously spent 11 years at BlackRock, most recently in the Aladdin Wealth Tech business as a Director, where he managed a team that drove the placement, activation and adoption of BlackRock's advisor-facing portfolio analysis tools. Earlier in his career, he worked for President Obama’s administration in various roles including serving in the White House Office of Legislative Affairs, managing campaign fundraising operations, and as an appointee at the Export-Import Bank of the U.S.

About Alto

Alto's self-directed IRA platform enables investors to diversify their retirement portfolios with alternative assets like private equity, venture capital, real estate, private credit and more. Alto acts as the IRA custodian for over $1.9B in assets with 30,000 self-directed IRA investors and supports more than 2,500 issuers who have raised capital on the platform. With minimal paperwork and competitive fees, Alto offers simplified SDIRA access to investments that are less correlated and have potential for higher returns. Users can establish Traditional, Roth or SEP IRAs and seamlessly invest in private markets. Learn more at altoira.com.