Verecan Group of Companies Appoints Emily Dunn as Chief Operating Officer

Emily Dunn succeeds founding COO Steve Sparrow

HALIFAX, Nova Scotia--(BUSINESS WIRE)--Verecan Group of Companies (Verecan), an independent financial services firm, is pleased to announce the appointment of Emily Dunn, MBA, as its new Chief Operating Officer (COO), effective December 1, 2025. Dunn joins Verecan from Advisor Solutions by Purpose (ASP), where she has played an instrumental role in supporting the firm since its inception.

Ms. Dunn will succeed current COO Steve Sparrow, a foundational member of the firm whose leadership helped bring Verecan from concept to reality. Mr. Sparrow will be retiring, however will continue to work with Verecan as a valued consultant for a lengthy transition period, during which he will work closely with Ms. Dunn to ensure a smooth handoff of responsibilities.

“Steve helped build this company from the ground up; his operational fingerprints are on everything from our workflows to our culture,” said Colin White, CEO of Verecan Group of Companies. “His retirement marks the end of an extraordinary chapter, and we’re grateful he’ll be guiding the transition, bringing Emily in to carry that legacy forward is an incredible opportunity.”

With over two decades of experience in operations and client experience across the financial services industry, Dunn brings deep expertise in scaling infrastructure, optimizing business processes, and delivering exceptional service. Her work at ASP, a technology provider to Verecan, has already helped shape many of the firm’s core systems.

“Verecan is the kind of firm this industry needs more of—transparent, bold, and not afraid to make the hard choices that benefit clients,” said Dunn. “I’ve admired their integrity and irreverence from day one. I’m honoured to step into this role and look forward to working alongside Steve as we prepare for what’s next.”

Verecan launched in 2023 as a national portfolio management firm committed to reshaping how financial services are delivered in Canada. In 2025, the firm expanded to provide services to U.S. based clients and clients with cross-border financial concerns. As COO, Dunn will lead operations across the firm’s expanding footprint, ensuring Verecan continues to deliver personalized, high-integrity service as it grows.

About Verecan Group of Companies:

Verecan Group of Companies is reshaping the financial services landscape with an unwavering commitment to integrity, transparency, and client success. From investment portfolio management to innovative financial solutions, including cross-border investment management, Verecan Group offers a comprehensive suite of services tailored to meet the diverse needs of individuals, families, and businesses. Built on a foundation of trust and expertise, Verecan Group champions a client-first philosophy, aligning its goals with those of its clients to deliver conflict-free advice and strategic wealth management. For more information about Verecan, visit verecan.com.