Priority Capital Appoints Robyn Kennedy DeSocio as Vice President of Marketing

BURLINGTON, Mass.--(BUSINESS WIRE)--Priority Capital, a leading provider of equipment financing, working capital and franchise lending solutions, is proud to announce the appointment of Robyn Kennedy DeSocio, as Vice President of Marketing. Robyn will be responsible for the company’s marketing strategy, brand development and growth initiatives, strengthening market positioning, leading demand generation and optimizing marketing operations as Priority Capital enters its next phase of expansion.

With over 15 years of experience in strategic marketing and brand growth for startups and growth-stage companies, Robyn brings a proven track record in shaping impactful marketing strategies that fuel expansion. Known for her creative approach to storytelling and ability to translate complex business offerings into clear and compelling narratives, she has helped organizations build visibility, trust and measurable growth across diverse industries.

“Robyn’s appointment marks an exciting step forward in Priority Capital’s journey,” said Steve McCabe, President and CEO of Priority Capital. “Her ability to align marketing strategy with business objectives, while empowering teams to deliver results, will be instrumental as we continue to expand our reach and impact.”

Robyn added, “I am thrilled to join Priority Capital and help lead the team into its next phase of growth. By focusing on strategic initiatives, team collaboration, and elevating our brand presence, we have a tremendous opportunity to strengthen Priority Capital’s role as a trusted partner for businesses nationwide.”

Priority Capital is headed to the National Equipment Finance Association Annual Conference (NEFA) this October 14-16. The leadership team, including Robyn, will be there to connect, collaborate and gain fresh insights alongside industry colleagues and experts. Keep an eye out for Team Priority Capital, we look forward to building the future of equipment finance together.

About Priority Capital

Priority Capital specializes in providing equipment financing, working capital and franchise lending solutions tailored to the unique needs of businesses. With a client-first approach and a commitment to simplifying access to funding, Priority Capital helps entrepreneurs and business owners unlock opportunities for sustainable growth. To learn more about Priority Capital’s lending options, visit www.prioritycapital.com.