Generational Group Advises Mule City Specialty Feeds, Inc. in its Sale to M2 Advisors

DALLAS--(BUSINESS WIRE)--Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Mule City Specialty Feeds, Inc. to M2 Advisors. The acquisition closed April 3rd, 2025.

Located in Benson, North Carolina, Mule City Specialty Feeds Inc. has been a trusted provider of high-quality animal feed for over 65 years. Serving a diverse clientele of local farmers and livestock owners, the company offers a wide range of proven feed formulas for chickens, hogs, goats, sheep, cows, and dogs. Understanding that no two farms or animals are alike, Mule City also specializes in custom feed blends tailored to specific nutritional needs, including Non-GMO options verified by The Non-GMO Project. Committed to adapting with the evolving agricultural landscape, Mule City continues to support the farming community with reliable products and personalized service.

Based in New York City, NY, M2 Advisors is a holding company of investments owned by Matt Matros, a leading entrepreneur. Matt’s previous ventures include Protein Bar & Kitchen®, a fast casual chain he founded and sold to L Catterton, and LIMITLESS®, an innovative beverage company he founded and sold to Keurig Dr Pepper. Matt has various small and medium business (SMB) investments across building services, consumer products, and professional services.

Generational Group Executive Managing Director, M&A, Eastern Region – David Fergusson, and his team led by Generational Affiliate, Gene Gall, with the support of Vice President, M&A, Emil Nirkis, successfully closed the deal. Senior Managing Director, Thomas Hamm and Senior M&A Advisor, Dave Heymann established the initial relationship with Mule City Specialty Feeds, Inc.

Ryan Binkley, CEO of Generational Group, added, “This transaction highlights our commitment to creating value through strategic partnerships. At Generational Group, we’re proud to have united two organizations set for continued success.”

About Generational Group

Generational Group, headquartered in Dallas, is a leading, award winning, full-service M&A advisory firm. With over 300 professionals across 15 offices in North America, the company helps business owners unlock the full value of their businesses through a comprehensive suite of advisory services. These services include strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Generational Group was honored as the 2024 USA Investment Banking Firm of the Year by the Global M&A Network and named Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022. The firm also received recognition as Valuation Firm of the Year and Consulting Firm of the Year in 2022 and 2023, further cementing its reputation as a leader in M&A advisory services.