Orangetheory Fitness Unveils “12 Days of Fitness”: A Data-Driven Celebration of 2024’s Most Popular Workouts

A festive fitness challenge spotlighting the year’s top-rated strength, endurance and power classes – plus exclusive rewards for participants.

BOCA RATON, Fla.--(BUSINESS WIRE)--Orangetheory Fitness (OTF), the global leader in heart rate-based group workouts, is wrapping up 2024 with its highly anticipated “12 Days of Fitness” Challenge. From Dec. 1 – 12, members can dive into a series of the year’s most-loved workouts, handpicked from over 4 million class ratings submitted by the Orangetheory members. Designed to celebrate members' favorites and inspire year-end motivation, the challenge combines data-driven insights with holiday fun – and exclusive rewards for those who join.

“Data and technology are at the heart of everything we do at Orangetheory,” said Scott Brown, Vice President of Fitness at Orangetheory Fitness. “The 12 Days of Fitness is more than a challenge –it's a celebration of the workouts our members rated highest this year, a reflection of their feedback and a thank-you to the incredible community that drives us forward.”

Inspired by feedback collected directly from members through the Orangetheory app, the 12 Days of Fitness Challenge is an example of the brand’s commitment to using data to enhance the member experience. The event features dynamic and innovative classes, such as “Coaches’ Favorites” and “Most Splat Points,” that capture the spirit of the Orangetheory community.

To keep the momentum going, special in-studio events, holiday-themed playlists and social media sneak peeks will help members stay engaged from start to finish. Participants who complete at least six of the twelve classes will receive a commemorative Orangetheory hot/cold mug and sticker to celebrate their dedication.

Registration for the 12 Days of Fitness Challenge is open now through Dec. 7, 2024. Members can sign up in-studio or via the Orangetheory app. The challenge is available to recurring members, package holders, and partner members, with limited spots to ensure the best experience for participants. For more information on 12 Days of Fitness or to register, visit orangetheory.com or the Orangetheory app.

About Orangetheory
Orangetheory^® Fitness (orangetheory.com) is a heart rate-based group workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory workouts are backed by science and designed to supercharge your metabolism and cardiorespiratory health for more results. The workouts utilize connected technology to track performance so members can view their detailed results in real-time and monitor progress over time. Each of the workouts is led by a certified coach to ensure members of all fitness and ability levels can be successful and continually challenge themselves. One of the world’s fastest-growing franchise companies, Orangetheory franchisees have opened more than 1,500 studios in all 50 U.S. states and 24 countries. Visit https://www.orangetheory.com/en-us/international-opportunities/ for global franchise opportunities.