Shop to Save Lives: Susan G. Komen® Launches 2024 “Live Pink” Program Showcasing Partners Supporting Those Impacted by Breast Cancer

The Annual ‘Live Pink’ Program Turns Everyday Purchases into Lifesaving Support for Breast Cancer During October’s National Awareness Month

DALLAS--(BUSINESS WIRE)--Susan G. Komen^®, the world’s leading breast cancer organization, today announced the return of its annual “Live Pink” program. This year’s initiative showcases an array of products and services from partners who share an unwavering commitment to the fight against breast cancer. Every purchase made through the “Live Pink” program directly fuels breast cancer research, funds patient care services, and assists those impacted by breast cancer on a national level.

Each October during National Breast Cancer Awareness Month, Komen curates a list of partner products and services that help make a tangible impact on the lives of those affected by breast cancer. Breast cancer is the most common cancer among women in the U.S., with a new case diagnosed approximately every 2 minutes. It is also the leading cause of cancer death for women aged 20 to 49 in the U.S. With help and support from our partners, Komen can continue to fund critical research and provide essential services and assistance to patients nationwide ultimately saving more lives from breast cancer.

“We are excited to present this year’s list of Live Pink partners that are dedicated to helping those that have been impacted by breast cancer,” said Sarah Rosales, Senior Vice President of Corporate Partnerships. “By shopping products and services from Komen’s Live Pink Program, consumers can help those impacted by this disease and help fund Komen programs and initiatives, through their everyday purchases.”

Live Pink products and services available this year include:

• Bank of America™ Pink Ribbon Banking Products
• Avis Rental Cars
• Budget Rental Cars
• Avocados From Mexico^®
• CARS Vehicle & Real Estate Donations
• Ford Warriors in Pink^® Gear That Gives
• JOANN Shop in Store and Donate
• Mohawk Decorate for the Cure SmartCushion
• Nature’s Bounty
• Party City
• Greensource Brand Apparel
• Wacoal
• BJ’s Wholesale Club Apparel Collection
• Bowl for the Cure powered by the United States Bowling Congress
• Zenith Watches

Items are available for purchase and linked on the Live Pink website. To learn more about Komen’s Live Pink program, visit livepink.org.

About Susan G. Komen^®

Susan G. Komen^® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.