Latin Media, Artists, Content Creators Unite at Promesa y Esperanza® Seminar to Support St. Jude Children’s Research Hospital®

MEMPHIS, Tenn.--(BUSINESS WIRE)--More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza^® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.^®

At the seminar, attendees learned more about work by St. Jude in advancing research and treatment for childhood cancer and other life-threatening diseases. Guests were also welcomed to the St. Jude campus where they heard from St. Jude researchers, met patients, their families and experienced performances by Latin artists. Guests included DannyLux, Domino Saints, Las Fenix, Mariachi Campanas de America, Oscar Ortiz, Septima Band and keynote speaker New York Mets’ Carlos ‘Cookie’ Carrasco.

“We are so grateful to the outpouring of support each year from the Promesa y Esperanza community, who are connected by their love of music and the mission of St. Jude,” said Richard C. Shadyac, Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We believe that every child deserves a chance to live their best life and celebrate every moment, and this amazing community helps St. Jude give kids with cancer that chance.”

The annual event prepares Spanish-format partners for the national and local Promesa y Esperanza broadcasts calling on audiences to support St. Jude with a monthly donation through the Ángeles de Esperanza program. Participating stations include TelevisaUnivision, Bustos Media, Latino Media Network and VP Broadcasting with over 120 stations across multiple formats in more than 85 markets. Since it began, Promesa y Esperanza has raised more than $160 million to help St. Jude kids and families. Campaigns like this help ensure that families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live.

To donate monthly and receive a t-shirt that shows the world how #MusicGives to St. Jude kids, visit musicgives.org.

St. Jude Children’s Research Hospital^®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.