AGI displays unified brand look on farm equipment at 2023 AIM (July 18-20)

WINNIPEG, Manitoba--(BUSINESS WIRE)--Ag Growth International (“AGI”) announced it has begun repositioning some of its regional agricultural equipment sub-brands under one, unified AGI-brand. AGI offers farmers one of the ag industry’s largest catalogues of grain storage, handling and conditioning equipment solutions and technologies.

While the repositioning process will be completed over the next few years, AGI is displaying the updated graphics and signature green-black-silver palette on farm equipment featured in its exhibit space (booth #677) at the 2023 Ag in Motion (AIM) Show held July 18-20 in western Canada.

“This is much more than just rebranding equipment with AGI’s logo and colors. Over the past two decades, AGI has experienced tremendous growth in its grain storage, handling and conditioning equipment portfolio, so that today we are able to offer farmers and dealers a full range of trusted products and services,” says David Postill, Senior Vice President of Global Marketing and Customer Experience for AGI. “Now it is time to integrate that portfolio under one AGI brand to underscore our promise to customers that we are committed to offering products focused on farm efficiency, safety, innovation, and continuous improvement.”

The update will see the sunsetting of a select group of heritage sub-brands to be identified and marketed exclusively under the company’s name, “AGI.” This includes changing product colors to match the new AGI brand color scheme. In some cases, products already branded AGI but not yet reflecting the new color scheme will have their colors updated. The initiative reflects the company’s ongoing focus on delivering a complete portfolio of farm and commercial solutions for the grain, seed, fertilizer, feed, and food industries; and strengthening its role as a global provider of quality equipment and services.

According to Paul Brisebois, Senior Vice President of Canada Farm for AGI, the promise behind AGI’s product line is to help farmers solve their toughest grain handling challenges.

“Today’s farmers have so much riding on the decisions they make regarding the products and services they choose to run their farm operations. At every level, they need trusted partners who support their purpose and passion. AGI aims to be the silent partner who continually proves that we have their backs with solutions that improve the efficiency, safety and overall profitability of their operations,” says Brisebois.

Many of those solutions are on display in AGI’s branded lineup at 2023 AIM (booth #677):

• Swingaway augers to move grain with up to 20% less horsepower
• C-line permanent grain handling for labor-savings and one-touch control
• UCX3 field loaders for fast, gentle delivery of delicate commodities
• AGI Westeel smoothwall bins that integrate with existing grain and fertilizer systems

Attending AIM?

Join AGI for breakfast (8:30 a.m.) and a tour of product efficiencies, July 18-20, 2023. (Take the people-mover to stop #677.) For more information, visit www.aggrowth.com/en-us/AIM.

AGI Company

AGI is a provider of solutions for global food infrastructure including seed, fertilizer, grain, feed, and food processing systems. AGI has manufacturing facilities in Canada, the United States, Brazil, India, France, and Italy and distributes its product globally.