LRG Launches First Ever Sustainable Capsule on Earth Day 2023

IRVINE, Calif.--(BUSINESS WIRE)--In honor of Earth Day 2023, LRG has created its first ever sustainable capsule launching on Saturday, April 22, 2023 on l-r-g.com. The new collection includes two t-shirts constructed of 60 percent organic cotton and 40 percent recycled polyester. These t-shirts feature best-selling archive graphics that have been brought back on the new sustainable body. LRG is proud to mix elite style with sustainably made garments.

In addition to the new collection, LRG continues to implement the Take Back Program as a part of the MadSustainable platform. This program is designed to have customers return any unwanted LRG products to avoid ending up in landfills. Not only does returning these goods have a positive impact on our planet, but customers will also receive a 30 percent off coupon that they can use to shop at l-r-g.com. “We continue to improve our efforts to be a more sustainable organization and a leading example in the apparel and fashion industry,” says Faizan Bakali, President/COO of Mad Engine (parent company of LRG).

About LRG
Lifted Research Group is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective." At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs because it is much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above average person. LRG is a brand division within Mad Engine Global, LLC.

About Mad Engine Global, LLC
Founded in 1987 and acquired by Los Angeles-based global investment firm Platinum Equity in 2020, Mad Engine has grown to become a leading global wholesaler of licensed, branded, and private label apparel and accessories. Mad Engine's footprint spans multiple continents, with unique locations dedicated to customer service, manufacturing, quality assurance and distribution. Mad Engine is deeply committed to sustainability.