SellPro CEO Kristian F. Beloff Appointed to the Retailer Council of the Consumer Technology Association (CTA)®

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Kristian F. Beloff, Chief Executive Officer of SellPro, the only employee engagement and training platform that supports product brands, retailers, and retail agencies in one mobile solution, has been elected as a board member of the Retailer Council of the Consumer Technology Association (CTA).

Beloff was elected by CTA’s retailer council members and will work to provide direction to the CTA about the needs of retailers and their partners.

The Retailer Council works to help identify, support and develop programs and resources that help the consumer make informed retail purchase decisions. Some of the key initiatives offered through the Retailer Council that Beloff will be contributing to include developing programs where members can exchange ideas and solutions for the retail CE channel, creating educational and training opportunities for members, and collaborating with other CTA divisions and councils.

“I am honored to have been elected to join the prestigious CTA Retailer Council. Our company’s mission is to support retailers in creating shopping experiences that are worth visiting stores,” said Beloff. “I am looking forward to collaborating with the Council’s members, who represent many of the world’s top companies, in promoting and ensuring the future of retail.”

Beloff co-founded SellPro as a spinoff of mVentix, Inc., which he founded in 2004. mVentix’s ground-breaking retail associate programs were transformed into SellPro, the Covid-friendly and twenty-first century mobile-first app that helps brands and retailers collaborate and improve sales while motivating and inspiring the retail store associate.

About SellPro

SellPro is a mobile retail employee training, engagement, and communication app that maximizes the effectiveness of the number one advantage brick-and-mortar retailers have - the retail store associates. SellPro helps brands build advocacy, while retailers reap the benefits of a more knowledgeable and passionate sales force. Retail store associates take microlearning classes, play games, and engage in communities to win contests and incentives. The mobile app is used by hundreds of thousands of retail employees and its deployment has resulted in four times ROI for SellPro’s clients. For more information, visit www.sellpro.net.