Perfect Corp. Partners with an Australian Makeup Brand Nude by Nature for a Virtual Try On Experience

Prominent mineral makeup brand from Australia now offers its customers new digital product trial solution powered by AI & AR beauty tech, ensuring a safe, interactive, and personalized shopping journey.

SYDNEY--(BUSINESS WIRE)--Perfect Corp., the leading AI + AR beauty tech solutions provider, partners with a natural and cruelty-free makeup brand Nude by Nature to bring Virtual Try On (VTO) powered by YouCam for Web to beauty shoppers in Australia and beyond. YouCam for Web is a pioneering digital turnkey solution that gives beauty brands a chance to reimagine their e-commerce consumer journey through an interactive experience. The new innovative AR feature will allow Nude by Nature’s consumers to easily and safely try various makeup products across multiple categories, including lipstick, eyeshadow, eyeliner, highlighter, and contour palettes, as well as discover their perfect foundation match. Customers can use the VTO tool online in the comfort of their homes or offline, by scanning the QR code available at Nude by Nature retail locations. By introducing the VTO solution, powered by YouCam for Web’s innovative beauty technology, the renowned makeup brand strives to curb safety and hygiene concerns triggered by the Covid-19 pandemic.

“In this day and age, beauty brands must seize the opportunity for digital transformation and embrace the power of virtual try-ons to deliver on the touchless experiential beauty journey that modern consumers demand,” says Perfect Corp. founder and CEO, Alice Chang. “Our inspiring partnership with Nude by Nature will allow makeup shoppers to interact and engage with the brand in an entirely new, safe, and unique way.”

“In today’s world, adapting to consumer demands is imperative,” says Nude by Nature CEO Mark Thompson. “As we began to see a significant shift to online shopping, it triggered us to pivot our approach and innovate within the digital space. Perfect Corp. technology provided us with a realistic Virtual Try On (VTO) tool that we could offer to our customers, to fulfill their beauty needs and accelerate their purchase decision - all from the safety of their own home. With this large-scale shift to online shopping expected to continue, we are confident we are providing our customer with a sophisticated beauty solution.”

About Perfect Corp.

With over 850 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com and LinkedIn.

About Nude by Nature

Founded in 2008 in Sydney, Australia, the Nude by Nature brand began with a capsule collection of three loose mineral foundations, a bronzer and finishing veil. Born from a demand by a society that was becoming more and more conscious of their lifestyle choices, Nude by Nature was created to provide make up that’s good for you.

Quickly becoming Australia’s No.1 mineral make-up brand and establishing a strong loyal user base, Nude by Nature has continued to grow in both popularity, range and distribution, expanding their success to New Zealand, UK, Europe, Canada, China and beyond, now being stocked by leading retailers across the globe.

Over the past decade, Nude by Nature has been committed to delivering 100% naturally derived, cruelty-free make-up, formulated without unnecessary chemicals, synthetic ingredients or preservatives often found in cosmetics. With Nude by Nature, there’s no compromise.

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