LOUDOUN COUNTY, Va.--(BUSINESS WIRE)--The Washington Redskins announced today a new partnership with Safeway, naming the grocery retailer the Official Supermarket of the Washington Redskins and the Redskins’ exclusive grocery partner.
Activations of the partnership include public events, player appearances, charitable programs, in-store promotions and onsite fan experiences. Safeway stores in the Washington, D.C. area will also develop Redskins “Hailgating” sections where fans will be able to pick up gameday items, food, beverages and Redskins merchandise.
“Safeway’s strong presence in the D.C., Maryland, and Virginia area makes them an ideal partner for the Redskins,” said Brian Lafemina, President of Business Operations and COO. “We’re excited to collaborate with Safeway to provide a one-stop shop where our fans can gear up for gamedays.”
Safeway will become the presenting sponsor of the RedZone Lot, FedExField’s tailgating lot that opens to fans one hour prior to all surrounding lots. Throughout the season, Safeway and the Redskins will show appreciation for dedicated fans by featuring FedExField’s best “Hailgaters” via social media, Redskins.com, and in-game video features.
“Safeway is proud to join the Washington Redskins in this win-win partnership,” said Tom Lofland, President, Safeway Eastern Division. “Our customers are passionate about football and tailgating, and we are passionate about pleasing our fans. It makes sense for Safeway to join the Redskins in presenting this fun, food-filled fan experience. We look forward to this exciting new alliance and delighting fans for many years to come.”
ABOUT THE REDSKINS: Headquartered at Inova Sports Performance Center at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with 11 others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, "Hail to the Redskins." The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.
ABOUT SAFEWAY: Safeway and its Eastern Division are part of Albertsons Companies, one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. The Eastern Division operates 114 stores in Maryland, Virginia, the District of Columbia and Delaware. Albertsons Companies operates stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans’ outreach.
