DUBLIN--(BUSINESS WIRE)--The "Global Mobile Coupons Category - Procurement Market Intelligence Report" report has been added to Research and Markets' offering.
Global Mobile Coupons Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
One of the key growth contributors for the global mobile coupons market is its cost-effectiveness and ability to reach the target audience at a comparatively lesser time than the traditional paper-based coupon. Mobile promotion helps brands to provide targeted promotion coupons based on a consumer's precise location (use of GPS systems) and the analysis of buying behavior (use of techniques such as SEM), which drive the sales of physical stores.
The report provides actionable insights to improve source-to-contract cycle performance in the Global Mobile Coupons Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Category driver:
- Ability to reach the target audience at a comparatively lesser time
Category constraints
- Inconsistency in services
Procurement best practices
- Centralized repository of data
Key Topics Covered:
Part 1: Category at a Glance
Part 2: Scope of the Report
- Category Definition
- Research Methodology
Part 3: Market Insights
- Category Spend Analysis
- Category Maturity by Regions
- Demand-Supply Shifts
- Regional Demand-Supply Snapshot
- Global Molasses Production Hubs
- Market Developments
- Regional Impact of Trends
- Key Category Growth Drivers and Corresponding Regional Impacts
- Major Category Growth Constraints and Corresponding Regional Impacts
- Key Current Technological Innovations
- Major Regulatory Frameworks
- Strategic Sustainability Practices
- Porter's Five Forces
- PESTLE Analysis
Part 4: Supply Market Insights
- Supplier Operational Capability Matrix
- Other Prominent Suppliers by Region: Operational Capability Matrix
- Supplier Functional Capability Matrix
- Other Prominent Suppliers by Region: Functional Capability Matrix
- Key Clients/Partners
- Supplier Cost Breakup
- Supplier Positioning Matrix
Part 5: Pricing Insights
- Pricing Models Snapshot
- Pricing Models - Pros and Cons
- Indicative Pricing
Part 6: Procurement Insights
- Major Category Requirements
- Major Procurement Pain Points
- Category Sourcing Evolution Matrix
- Procurement Best Practices
- Cost-saving Opportunities
- Supplier Selection Criteria
- Category Negotiation Strategies
- SLA Terms
- Supplier Evaluation Criteria
- Category Risk Analysis
Part 7: Top Five Suppliers
- Valassis Communications
- Quotient Technology
- Inmar
- Catalina
- Koupon Media
For more information about this report visit https://www.researchandmarkets.com/research/cc47vd/global_mobile
