Driving Postpaid Migration in Emerging Asia-Pacific Mobile Network Operators (MNOs) Markets: Strategies for Success 2017 - Research and Markets

DUBLIN--()--The "Driving Postpaid Migration in Emerging Asia-Pacific: Strategies for Success" report has been added to Research and Markets' offering.

Emerging Asia-Pacific (EMAP) mobile network operators (MNOs) must do more to encourage postpaid migration. They need to better ascertain customers' credit-worthiness, increase the appeal of postpaid offers compared to prepaid ones (for example, through cheaper entry-level postpaid offers), and be more innovative in tariff design and digitalisation.

This report provides:

  • A discussion of the benefits of migrating customers to postpaid offers in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn
  • Methods to better assess customers' credit risks when considering offering them a postpaid contract, possibly including a subsidised handset
  • Ways to increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration
  • Suggestions of how EMAP MNOs can modify their handset tariffs to maximise migration to postpaid contracts

Key questions answered in the report:

  • What are the benefits of migrating customers to postpaid offers for EMAP MNOs, in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn?
  • How can EMAP MNOs better assess customers' credit risks when considering offering them a postpaid contract, possibly including a subsidised handset?
  • How can EMAP MNOs increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration?
  • How can EMAP MNOs modify their handset tariffs to maximise migration to postpaid contracts?

Who should read this report?

  • Strategy teams in EMAP MNOs considering how to increase postpaid penetration of their subscriber bases.
  • Strategy teams in EMAP MNOs implementing best practices for growing postpaid penetration, including in credit rating assessments, differentiation from prepaid, pricing and tariffing.
  • Strategy teams in emerging regions worldwide that are assessing whether EMAP MNOs' strategies may help them drive postpaid penetration.

Key Topics Covered:

  1. Executive Summary
  2. Better Assessing Credit Risk
  3. Improving the Appeal of Post-paid Tariffs Relative to Prepaid Ones
  4. Tariff and Digitalisation Innovation
  5. Appendix

For more information about this report visit https://www.researchandmarkets.com/research/jdqpl4/driving_postpaid

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
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For GMT Office Hours Call +353-1-416-8900
Related Topics: Mobile Networks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Mobile Networks