WESTBOROUGH, Mass.--(BUSINESS WIRE)--The Training Associates Corporation, the industry recognized leader of learning and development talent and solutions, announced today that they have hired Jasmine Martirossian as their new Vice President of Marketing, focusing on all areas and aspects of marketing from strategy to implementation.
“What attracted me to The Training Associates was a combination of the company culture and its mission to help clients by providing best-in-class learning solutions that drive measurable performance enhancements,” said Martirossian. “The L&D industry is poised for high growth and TTA is in a great position to further expand its significant market share. I’m excited to join such a strong team, and be in a role that will greatly impact our company’s further growth.”
Martirossian has led digital marketing transformation for many multinational corporations, such as PTC (Senior Director of Global Online Strategy and Web Development) and Intertek (Global Web Content Manager), helping recast and leverage their digital properties to help generate leads resulting in revenue growth. Her work in this area has been featured at many leading industry conferences, including Marketing Sherpa Summit and B-to-B Marketing Forum. Martirossian’s work on organizations’ online presence has consistently resulted in gaining top rankings and positioning on search engines.
Martirossian also has significant experience in the learning industry, having led digital marketing at Lesley University (Director of Online Strategy, Production, and Marketing Analysis) and, most recently, at Skillsoft (Digital Marketing Director). Additionally, she has focused in her work on other areas of marketing, including leading market research at CSA Group. “All marketing is digital today, all marketing is about storytelling, and all marketing is about engaging people,” says Martirossian.
Martirossian’s leadership experience includes board governance work. She served as a Trustee of Community Associations Institute (2000-2006) in Alexandria, VA, and as a Director of the Foundation for Community Association Research in Alexandria, VA (2000-2006). She has also served as an ex-officio Director of the Canadian Condominium Institute-Toronto (2001-2008).
Jasmine Martirossian is a widely published author and a frequent keynote or featured speaker at conferences. Her work has been covered in publications, such as The New York Times, Chicago Tribune, and The Toronto Star. Martirossian earned both her Ph.D. in Law, Policy, and Society, and her MA in International Relations from Northeastern University. She attended Wellesley College and Yerevan State University earning a BA in Linguistics.
“I think I can speak for the entire company when I say that Jasmine’s work here has already made an impact,” said Maria Melfa, President and CEO at The Training Associates. “I am extremely impressed with her vast knowledge, unique perspectives, and her very open mind. We have a great story to tell and we are excited for her to lead this effort.”
About The Training Associates
Founded in 1994, The Training Associates is the industry recognized leader of learning and development talent and solutions. TTA’s talent offerings feature over 25,000 L&D resources specializing in adult learning for all technologies and business professional skills. Our services include our ability to undertake and manage projects of any size or scope related to the design, development, and delivery of training. (www.thetrainingassociates.com)