NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) continues its strong native advertising growth at The Foundry, the company’s state-of-the-art creative lab and content studio. Since its creation in 2015, The Foundry has executed over 1,000 campaigns for over 500+ advertisers, delivering content solutions across print, digital, native and social campaigns. As part of that success, Jen Wong, Time Inc. Chief Operating Officer and President of Digital, has announced the elevation of Chris Hercik, SVP Creative + Content @ The Foundry, to the role of Chief Creative Officer @ The Foundry, effective immediately. Hercik is charged with unlocking the full potential of the company’s storytelling and creative expertise to help advertisers utilize content to meet their marketing objectives.
“The Foundry has delivered extraordinary, startup-level revenue growth since launching 2015. It’s clear that its storytelling capabilities combined with our data, technology, and scale are standing out in the market. As we develop our sales strategy for 2018, we expect The Foundry to continue to be at the center of our advertising proposition,” said Wong. “Chris has done a great job developing a talented, creative team which is one of the critical assets of The Foundry.”
Hercik commented, “The Foundry has experienced tremendous success in its first two years, and a large part of our achievement stems from the creativity that we bring to our clients every day. With greater access to data, insights and emerging technology, we’re able to weave compelling narratives that engage, enrich and inform our audiences. I’m thrilled to provide creative leadership to The Foundry as we continue to define the world of native and branded content."
Hercik has earned an Emmy award, the Gold Medal of Excellence from the Society of Publication Designers and was recognized by the American Society of Magazine Editors for his digital products.
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Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
