LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global chocolate packaging market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The chocolate packaging market is divided into the flexible and rigid packaging. Chocolate packaging market by flexible plastic is growing because of its favorable properties including its lightweight properties, which result in reduced transportation costs as well as reduced carbon footprint. Other advantages of flexible plastic are the reduction of energy required in their manufacturing process and better minimizing landfill waste in comparison to rigid materials.
Sharan Raj, a lead analyst from Technavio, specializing in research on packaging sector, says, “Flexible plastic packaging includes, films and pouches, and are expected to be biodegradable by 2025. Also, thin wall packaging is light in weight and proves advantageous for shipping purposes. Additionally, plastic box packaging helps in yielding a modern look, leading to vendors introducing new packaging designs for rigid plastic. The chocolate packaging market by metal includes tin boxes.”
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The top three emerging trends driving the global chocolate packaging market according to Technavio research analysts are:
- Innovations in packaging
- Introduction of new varieties of chocolate
- Demand for organic chocolates and sustainable packaging
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Innovations in packaging
Vendors are introducing new packaging solutions to appeal to the aesthetic taste of the consumers and simultaneously increase the shelf life of the product as well, thereby reviving the consumer interest in their chocolates. For instance, rlc packaging group is a packaging group that designed alluring chocolate boxes for Switzerland based company Cailler.
“The chocolate boxes are designed with the 14 UV printing inks using overprinting and underprinting which features a fine finishing like hot-foil printing in gold glossy embossing. This folding box design is created by Marianne Dubuis by the use of the traditional decoupage cut-out technique,” according to Sharan.
Introduction of new varieties of chocolate
Chocolate manufacturers are coming up with innovative packaging solutions and new chocolate flavors, coupled with the launching different products for catering to the evolving consumer demands. Consumers today are health conscious, and chocolates with low and reduced sugar levels are gaining considerable consumer interest.
Dairy Milk launched a limited edition of 50 chocolate bars known as the Dairy Milk Spectacular 7 in 2015. This chocolate bar combined seven different flavors of chocolate including caramel, fruit and nut, whole nut, oreo, Turkish delight, Daim bar and the original Dairy Milk.
Demand for organic chocolates and sustainable packaging
Due to increase in the health and environment consciousness of consumers, chocolate manufacturers are producing organic chocolates as well as packaging it with sustainable packaging which does not harm the environment. Most consumers are searching for food safety and ingredient-related information on chocolate labels, therefore, demand for certified organic chocolate is booming in the market.
Cacao Barry introduced a chocolate packaging bag which allows easy storage, reclosability, and recyclability. This packaging bag is easy to store and recycle. It is 100% airtight and offers a moisture barrier as well as since the material is resistant to high puncture, with these features attracting consumers and thereby increasing the sales.
The key vendors are as follows:
- Smurfit Kappa
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