LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global automotive modular seating market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The global automotive modular seating market will grow at a CAGR of over 11% in terms of volume during the forecast period. In 2016, EMEA was the largest market for automotive modular seating, followed by the Americas and APAC. Based on segmentation by application, the commercial vehicle segment occupied the majority of the market, accounting for a share of nearly 63% in 2016.
Amey Vikram, a lead analyst from Technavio, specializing in research on automotive components sector, says, “The intelligent seat configuration, along with electronic seat adjustment system in a modular seat, gives added benefits to luxury cars and vans, which makes them more viable for touring purposes, especially for long-distance traveling. Hence, modular seats will be widely adopted across all geographical locations, especially in the luxury segment vehicles during the forecast period.”
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The top three emerging trends driving the global automotive modular seating market according to Technavio research analysts are:
- Development of holistic HMI seats
- Development of seats featuring wellness parameters and biometric sensing system
- Development of contactless sensors to deliver real-time monitoring
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Development of holistic HMI seats
Rising luxury features have increased the comfort level of the customers, and consumers are demanding better features in terms of safety and comfort. As a result, the seat manufacturers are innovating new technologies in the automotive seating system market.
“Continental has developed an innovative seat comfort system, which will store the seat position through memory function, and the seating position can also be retrieved through a single push of a button. This development will allow the seat to adjust as per the drivers' preferred position automatically. The integration of the seats with vehicle lock can achieve this objective and will give active communication between seat and driver,” according to Amey.
Development of seats featuring wellness parameters and biometric sensing system
The automotive seats are seen as a key that can hold a lot of information about the driver’s safety, comfort, and health. Hence, modular seating equipped with biosensors and wellness parameters is being developed by seat manufacturers like Faurecia and Lear Corporation.
Active Wellness, a type of modular seating, can detect the driver’s heartbeat as well as breathing patterns and based on it, it will execute a specific massage pattern and seat ventilation to restore the driver anxiety. It can detect the mental as well as the physical status of an occupant and corresponding countermeasures to return to a healthy driving status.
Development of contactless sensors to deliver real-time monitoring
The seats have an important role to play in fulfilling the comfort expectations of the customers, and the requirement of customers to drive long distances in irregular timings is pushing demand for durable and functional efficient seats, which has led to the development of modular seating.
The development of these sensors did not change the comfort of the seat or visual design of the seat. Additionally, seats are able to accommodate noise and vibration from the moving vehicle without compromising its effectiveness. Technavio analyst expects that the focus on the development of seat sensors by the seat suppliers will have a positive influence on the automotive modular seating market.
The key vendors are as follows:
- Adient
- Faurecia
- Lear Corporation
- Continental
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