TEL AVIV & NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ: PERI) announced that Undertone, its creative advertising division and a leader in engaging digital advertising experiences for brands and publishers, has been named an official Snapchat Creative Partner. As a Snapchat Creative Partner, Undertone has been recognized for its outstanding ability to bring its dynamic creative to the Snapchat platform.
Doron Gerstel, Perion’s CEO commented, “This is a strategic partnership for Perion, adding another layer to our creative advertising division. For the last 16 years, Undertone has been helping the world’s most recognizable brands deliver engaging digital ad experiences to drive business results. We are honored that Snapchat has recognized our work and included Undertone as a part of the elite group of partners.”
The Snapchat platform offers brands a number of creative capabilities, including gaming, interactive video, image and video carousels, and user-customizable fields. Undertone has already partnered with brands like Unify Water and Niagara to help them deliver high impact creative that taps into the unique functions and features of the Snapchat platform.
“This partnership underlines our commitment to cross-platform creativity and helping brands connect with consumers however they consume content,” said Mike Pallad, President of Undertone. “With 173 million daily users around the world, Snapchat represents an important avenue for brands. We are proud that Snapchat has recognized our commitment to delivering impactful creative for our clients.”
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com, and follow Perion on Twitter@perionnetwork.
Forward Looking Statements
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