DUBLIN--(BUSINESS WIRE)--The "Global Augmented Reality for Advertising Market 2017-2021" report has been added to Research and Markets' offering.
The global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising. The report also includes a discussion of the key vendors operating in this market.
The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.
One trend in the market is increased mobile AR advertising. Display advertisements on mobile devices are gaining popularity. Many of the smartphone manufacturers, such as Apple and Samsung, are integrating hardware and software to create major AR mobile platforms. Also, several manufacturers of mobile devices are using AR solutions to enhance the user experience.
Key vendors
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Wikitude
Other prominent vendors
- BBDO
- Leo Burnett
- McCANN
- Metaio
- NGRAIN
- PTC
- Total Immersion
-
Zappar
Key Topics Covered:
- Executive Summary
- Scope Of The Report
- Research Methodology
- Introduction
- Market Landscape
- Market Landscape
- Market Segmentation By Industry
- Market Segmentation By Stakeholders
- Geographical Segmentation
- Key Leading Countries
- Decision Framework
- Drivers And Challenges
- Market Trends
- Vendor Landscape
- Appendix
For more information about this report visit https://www.researchandmarkets.com/research/fzsspk/global_augmented
