NEW YORK--(BUSINESS WIRE)--Family Traveller, a fast-growing global media brand, announced the arrival of its U.S. edition, launching its website today, with a print magazine debuting in January 2018. Founded in the U.K., Family Traveller is the global voice of authority on family travel, providing inspiration, practical advice, and planning tools — all with the aim of helping families go further.
The announcement was made by Andrew Dent, founder and CEO of parent company Ardent Media Ltd. “I am excited to be launching in the United States. We are bringing together a powerhouse of U.S. industry leaders to create a website and magazine that appeals to a new generation of travelers who are interested in introducing their kids to the world,” says Dent, who founded Family Traveller in the U.K. in 2013. “We have high production values that appeal to families who want to expand their children’s horizons through the medium of travel.”
Dent’s powerhouse team includes Lissa Poirot, Editor in Chief, overseeing the website, social media and newsletters, and Laura Begley Bloom, Chief Content Officer, overseeing the print magazine and brand strategy. Poirot is the former Editor-in-Chief of Family Vacation Critic, a TripAdvisor brand, while Begley Bloom is the former Editor-in-Chief of Yahoo Travel and Deputy Editor of Travel + Leisure. Also supporting the venture is the Family Travel Association, a B2B coalition of leading family travel suppliers, media, and travel agents founded by former National Geographic executive Rainer Jenss.
Family Traveller is the U.K.’s leading family travel media brand, reaching 500,000 British families every month. The brand has an impressive roster of international travel and leisure advertisers that include tourist boards, CVBs, hotels, airlines, cruise, and ski resorts, among many more. The brand launched in Germany in 2016. In addition to the new U.S. edition, Family Traveller is launching on September 18 in India and targeting imminent launches in other key markets, including China.
According to Dent, family travel is a $500+ billion market globally, with $200 billion in the U.S. alone. This represents up to 30% of the entire travel industry. MMGY's recent Portrait of American Travelers survey reports that families are expected to take more vacations and spend more money than any other travelers in the next 12 months. Other trends driving the growth of family travel include multigenerational, single parent, and experiential travel.
Rainer Jenss of the Family Travel Association says, “We are excited about partnering with Family Traveller to help provide industry intelligence and insights to the consumer market. Family travel is already one of the fastest growing categories in the travel sector and the launch of a truly professional media platform dedicated to reaching millions of families will only add to the excitement.”
Like its sister editions, the U.S. edition of Family Traveller will feature immersive storytelling and actionable editorial that encourage readers to explore the world with their families. In addition to global destinations, hotels, resorts, cruise lines, airlines, and amusement parks, the brand will cover fashion, beauty, lifestyle, and more. Family Traveller targets a range of demographics, including families traveling with infants, toddlers, school-age children, teens, and grandparents. It’s a trusted, one-stop travel-planning resource.
Learn more about Family Traveller here: www.familytraveller.com
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About Family Traveller
Founded in the U.K., Family Traveller is the global voice of authority on family travel, providing inspiration, practical advice, and planning tools — all with the aim of helping families go further.
Family Traveller is a trusted, one-stop travel-planning resource that features immersive storytelling and actionable editorial encouraging readers to explore the world with their families. In addition to global destinations, hotels, resorts, cruise lines, airlines, and amusement parks, the brand covers fashion, beauty, lifestyle, and more. Family Traveller targets a range of demographics, including families traveling with infants, toddlers, school-age children, teens, and grandparents. Family Traveller’s U.S. edition launches in September with a print magazine to follow, debuting in January 2018.
