DUBLIN--(BUSINESS WIRE)--The "Global Market for Sports Nutrition and Dairy Ingredients 2017-2021" report has been added to Research and Markets' offering.
Trends and Outlook
- Sports nutrition in the UK exhibited double-digit annual growth over the review period to reach USD 831 mio.
- The media and advertising have played a strong role in sports nutrition achieving a mainstream platform
- Recently, women have become a target in Sports Nutrition advertising with celebrities promoting high protein diets to achieve the perfect' body, though not without controversy
- In 2016, 30% of sales were made online, illustrating the continued shift towards online retailing
- Protein bars posted the highest annual growth over the review period at 27.7% in current value terms
- Sports nutrition is predicted to post a value CAGR of 12% at constant 2016 prices in the forecast period, with Protein RTD expected to show strongest growth
Sports Nutrition products are positioned in the marketplace as improving physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. The products are sold in powder, bar, ready-to-drink, gel or tablet formats. Both protein and non-protein based products are included. However, sugar based drinks often positioned as sports nutrition (e.g. Gatorade), energy drinks (e.g. Red Bull), and energy bars (e.g. PowerBar) are not included.
Non-protein products do not have protein as their core ingredient. Common positioning's include boosting energy, delaying the onset of fatigue, increasing strength and promoting muscle recovery. Common ingredients include amino acids, carbohydrates, creatine, beta alanine and caffeine The Sports Nutrition category definition includes bars, powder and RTD's with more than 20 grams of protein in absolute volume, irrespective of packaging size.
Key Topics Covered:
1. Introduction and Methodology
2. Sports Nutrition Market and Dairy Ingredients used
- Global Sports Nutrition Market Data and Trends
- Key Players and Distribution Channels
- Ingredient Volume Usage and Major Users
- Ingredient Applications and Product Launches
- Key Dairy Ingredient Companies
- Dairy Ingredient Trade Analysis
3. Report Summary
For more information about this report visit https://www.researchandmarkets.com/research/rlb4jf/global_market_for
