This research report titled ‘Global Beer Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
The global beer market is undergoing slow consolidation because of the presence of mature markets in North America and Western Europe. The increasing demand for other alcoholic beverages such tequila, whiskey, and cognac, coupled with stiff government regulations pertaining to the distribution and import of beer act as challenges for the global beer market. Despite the above challenges, an increase in demand for craft beer, premium brands, and imported brands is expected to drive the global beer market during the forecast period.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.
Technavio’s food and beverages research analysts categorize the global beer market into the following segments by product. They are:
- Standard larger
- Premium larger
- Specialty beer
- Others beer
Looking for more information on this market? Request a free sample report
Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
The top three revenue-generating product segments of the global beer market are discussed below:
Lager products that have an alcohol content below 5% alcohol by volume (ABV) are considered as standard lagers. In 2016, the standard lager segment had a 56.41% share of the global beer market in terms of revenue. The low alcohol content of standard lagers makes them popular among health-conscious consumers. The popularity of standard lager is indicated by the fact that standard lager constitutes nearly 14% of the on-trade lager market in the US. Some of the leading brands that offer standard lager beer are Foster's, Carling, and Stella Artois.
According to Manjunath Reddy, a lead alcoholic beverages research analyst from Technavio, “The global standard lager market is witnessing an increasing prominence of flavored lagers, and the vendors operating in this space are coming up with new flavored products to remain competitive. In June 2014, for instance, Molson Coors Canada launched Mad Jack lager in apple flavor in the Canadian market.”
In 2016, the premium lager segment accounted for 28.45% of the global beer market in terms of revenue. The increasing demand for premium lager products can be attributed to consumers' perception of premium products being of better quality and taste, and being made using better quality raw materials as compared to regular products. The global premium lager market is witnessing the launch of new products and the introduction of new advertising campaigns by vendors, as they are trying to consolidate their positions in the market.
Specialty beers are made from unusual fermented foods. The addition of fruits, herbs, spices, miscellaneous flavorings such as licorice, smoke, and hot pepper, and odd fermentable products such as maple syrup, honey, and molasses turn an ordinary beer into a specialty beer.
“In 2016, the specialty beer segment accounted for more than 9% of the global beer market in terms of revenue. The demand for specialty beers is increasing mainly because of the growing demand for craft beer and fruit beer. There is an increase in the number of new fruit beer launches as vendors are coming up with assorted products to cater to the demand of their consumers,” adds Manjunath.
The top vendors highlighted by Technavio’s research analysts in this report are:
- AB InBev
- Calsberg Breweries
- Radeberger Exportbierbrauerei
Browse Related Reports:
- Craft Beer Market in the US 2017-2021
- Global Malt Ingredients Market 2017-2021
- Global Fortified Wine Market 2017-2021
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at email@example.com.