Aquaphor® Introduces Breakthrough Innovation with New Ointment Body Spray

With the biggest launch in its 93 year history, Aquaphor® delivers the first ointment spray in the category

Aquaphor Ointment Body Spray. (Photo: Business Wire)

WILTON, Conn.--()--Today Aquaphor®, the #1 dermatologist recommended brand for dry, cracked skin, introduced a breakthrough innovation – Aquaphor® Ointment Body Spray. Made with the same ingredients as Aquaphor Healing Ointment®, the new Spray immediately soothes, and relieves dry, rough skin all day. The continuous spray is easy to use and leaves skin with a radiant, healthy-looking glow.

“After five years of development, we are proud to introduce a true innovation in the Hand & Body category – the first ointment in a spray-able format,” said Erynn Keefe, Marketing Director of Aquaphor. “Building on our long history of skin care expertise, this launch represents our commitment to solving dry skin issues and providing relief to consumers. It is a real game changer for people with very dry, rough skin.”

70% of consumers report having dry or very dry skin. New Aquaphor® Ointment Body Spray prevents dryness and is clinically proven to relieve very dry skin. With moisturizing glycerin, panthenol to help restore, and soothing bisabolol, the formula helps prevent moisture loss and leaves skin feeling soft and smooth all day long.

Aquaphor® Ointment Body Spray is a patent-pending, non ozone-depleting aerosol system that delivers a fine, continuous spray, even upside-down. It is easy and fast to apply, and ideal for large areas of skin, such as arms and legs, and hard to reach places like the back.

Aquaphor® Ointment Body Spray will be available in food, drug and mass merchandisers in September 2017.

About Aquaphor®

Aquaphor® is a high quality brand with more than 90 years of experience in skin healing. Recommended by dermatologists, pediatricians and pharmacists alike, Aquaphor® products are known as the go-to solution for a variety of skin care needs, from dry, rough to cracked skin, chapped lips, minor cuts to diaper rash. All products are free of fragrance, dyes and preservatives and gentle to skin.

Aquaphor® is produced by Beiersdorf Inc., an affiliate of Beiersdorf AG, a leading provider of innovative, high-quality skin care products who has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf achieved sales of €6.8 billion in financial year 2016. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes brands such as Eucerin, Aquaphor, NIVEA MEN and La Prairie.

Contacts

Access for Beiersdorf
Lily Penalosa, 415-844-6233
LilyP@AccessTheAgency.com
or
Beiersdorf
Leslie Kickham, 203-563-5821
Leslie.Kickham@Beiersdorf.com

Release Summary

Today Aquaphor®, the #1 dermatologist recommended brand for dry, cracked skin, introduced a breakthrough innovation – Aquaphor® Ointment Body Spray.

Contacts

Access for Beiersdorf
Lily Penalosa, 415-844-6233
LilyP@AccessTheAgency.com
or
Beiersdorf
Leslie Kickham, 203-563-5821
Leslie.Kickham@Beiersdorf.com