BOSTON--(BUSINESS WIRE)--Nucleus Research Technology ROI Award winner Bisco Industries deployment of Act-On enabled the company to improve the effectiveness and productivity of marketers and developers, avoid costs and increase revenue by over $120K per year with an ROI of 1,283%. The new integrated marketing solution replaces point solutions with integrated marketing automation capabilities.
A manufacturer and distributor of electronics components, hardware and fasteners, Bisco Industries works with a broad customer-base including the aerospace, communications, computer, fabrication, industrial equipment, instrumentation, marine and military industries. The company was seeking to reduce reliance on a number of unintegrated point solutions for enterprise resource planning (ERP), e-commerce and customer relationship management (CRM) with a platform that can leverage data integration capabilities operating more congruently with marketing initiatives that drive revenue growth.
“Bisco Industries was able to use its own internal team of developers to implement the new Act-On solution due to the highly usable application program interface (API) that integrated quickly into the company’s own infrastructure. This usability also translated to marketing tools, requiring minimal training for teams that were able to hit the ground running with the new interface,” said Moira Smalley, analyst at Nucleus Research.
Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project. Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.
Read more about Bisco Industries and Act-On at: https://nucleusresearch.com/research/single/act-roi-case-study-bisco-industries/
More information about the winners can be found at www.ROIAwards.com
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