CHICAGO--(BUSINESS WIRE)--United States Cellular Corporation (NYSE: USM) announced that Jay G. Spenchian has joined the company as senior vice president of marketing, effective today. Spenchian will lead the marketing organization and is responsible for the development of strategic branding and communications initiatives that drive customer growth and loyalty, while optimizing our products, services and offerings to provide the world's best customer experience.
Spenchian comes to U.S. Cellular from Tempur Sealy International, where he served as executive vice president and global chief marketing officer. His extensive marketing leadership experience includes prior positions at Olive Garden, Red Lobster, General Motors, The Pillsbury Company, Sara Lee Corporation, H.J. Heinz Company and Pepsico.
"Jay has a proven track record of driving customer growth, identifying consumer trends and marketing innovative products, and his expertise in a variety of marketing initiatives make him a great fit for the fast-paced wireless industry,” said Jay Ellison, executive vice president and chief operating officer at U.S. Cellular. “As a key member of our leadership team, he will help us successfully execute on our business objectives by ensuring that we offer the latest products and services that customers care about and that our brand messaging resonates with consumers and businesses.”
Spenchian holds a bachelor’s degree in business administration and a master’s degree in marketing management from Michigan State University in East Lansing, Mich. He has three adult children, and he is relocating from Lexington, Ky., to the Chicagoland area with his wife, Nancy.
About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier offers coverage where the other carriers don't and a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. U.S. Cellular has the Highest Wireless Network Quality Performance in the North Central Region, according to the J.D. Power 2017 U.S. Wireless Network Quality Performance Study, and 99 percent of customers have access to 4G LTE speeds. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.