Fishawack Boosts Healthcare Marketing Capabilities as Carling Communications Joins the Group

Fishawack leaders join Carling Group of Companies partners in San Diego office. Oliver Dennis, CEO, Fishawack, and Didi Discar, Principal, Carling, are pictured in the center. (Photo: Business Wire)

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SAN DIEGO--()--The Fishawack Group of Companies, one of the largest independent medical communications organizations, has acquired the Carling Group of Companies, based in San Diego, CA, USA, including Carling Communications and MCME Global. Carling Communications is the first agency in the Fishawack Group to be focused entirely on healthcare marketing, while MCME Global specializes in medical education.

Carling Communications was founded in 2010 by Didi Discar, leveraging over two decades of experience on the client and agency sides of pharmaceutical marketing. Carling has a team of nearly 100 who specialize in award-winning, full-service marketing, advertising, and physician communications for clients from the pharmaceutical, biotechnology, and medical device industries. Since its early focus in ophthalmology and dermatology, the agency has expanded its expertise to 35 therapeutic areas, including aesthetics, cardiovascular, diabetes, multiple sclerosis, and pain management.

“Fishawack has already made six strategic acquisitions to expand our reach, capabilities, and client base,” explained Oliver Dennis, Chief Executive Officer of the Fishawack Group. “Our new investor, LDC, is supporting us to expand the group further. Our clients comprise a mix of medical affairs and commercial teams, and we have always offered a complete range of services to the former and with the addition of a creative agency we can now do the same for the latter. I’ve known Didi and her team for over 7 years, frequently partnering with Carling for their promotional capabilities, so Carling is a natural fit as our creative agency.”

As part of a true global network, Didi Discar, Principal at Carling, believes that the company can achieve even more for its valued clients and employees. “I believe that this signals a new beginning in what we can bring to our clients. Our skills complement each other and provide synergies that will significantly benefit current and future clients, while building on our shared vision of excellence, integrity, and respect.”

Discar adds, “Carling officially opened our London office last month to better serve our growing roster of non–US-based clients and this month we joined the Fishawack Group of Companies, solidifying our international agency status with additional offices in the UK, Switzerland, and India. This is not only a boon for our ability to provide expanded client support, but also for career and development opportunities for both Carling and Fishawack staff.”

“Fishawack will benefit from a significant increase in our team based out of the expanded West Coast presence,” commented Gail Flockhart, Group Managing Director at Fishawack. “Adding an office in San Diego to our one in San Francisco will allow us to deliver better service for our California-based clients.”

This deal marks the first acquisition Fishawack has made since mid-market private equity investor LDC backed the buyout of the business in January 2017. Simon Braham, Investment Director at LDC, said, “Over the past six months we have been working closely with Oliver and his team to implement their growth strategy. This is a major milestone for Fishawack and we look forward to continuing to support the team.”

The newly formed group of companies received guidance from Ruth Percival at BDO, Craig Scott and Michael Murphy of Hill Dickinson LLP (UK), Beni Surpin and Carrie Long of Foley & Lardner, and Ed Batts, Chris Trester, and Eric Wall from Orrick, Herrington & Sutcliffe LLP (USA). Mathias Reiter and Chris Wilson of KPMG provided tax advice.

About the Fishawack Group

The Fishawack Group of Companies is one of the largest independent medical communications specialists, with offices in the UK (Knutsford, Oxford, and Brighton), the USA (Philadelphia, PA, and San Francisco, CA), Switzerland (Basel), and India (Hyderabad).

For over 16 years, we have been partnering with global and regional pharmaceutical, biotechnology, and medical device clients to develop and deliver services in the fields of medical communications, scientific engagement, market access, strategic consultancy, and thought leader consultancy. For more detailed information about our services, please see the Fishawack Group website at www.fishawack.com.

We have built our reputation on excellence, creativity, and transparency.

About Carling Group of Companies

The Carling Group of Companies is comprised of Carling Communications, a full-service creative agency specializing in award-winning work for pharmaceutical, biotechnology, and medical device industries, and MCME Global, which specializes in medical education. Carling is headquartered in San Diego, CA, USA, and has an office in London, UK.

Carling Communications pursues global innovation and excellence by acting as an extension of each client’s marketing team, ensuring maximum impact from an extensive offering of state-of-the-art services, strategic planning, creative development, brand marketing, and tactical execution. More information is available at www.carlingcom.com.

The Carling Group of Companies is now an official member of the Fishawack Group of Companies.

Fishawack Group of Companies

           

www.fishawack.com

Twitter: @Fishawack

LinkedIn: Fishawack Group of Companies
 

Headquarters:

100–102 King Street, Knutsford, Cheshire, WA16 6HQ, UK Tel: +44 1565 756600

Contacts

The Fishawack Group
Gail Flockhart
Group Managing Director,
gail.flockhart@fishawack.com
or
Carling Communications
Didi Discar
Principal
didi.discar@carlingcom.com

Release Summary

Fishawack adds first creative agency. Carling is an award-winning agency focused on healthcare marketing in 35 therapeutic areas.

Social Media Profiles

Contacts

The Fishawack Group
Gail Flockhart
Group Managing Director,
gail.flockhart@fishawack.com
or
Carling Communications
Didi Discar
Principal
didi.discar@carlingcom.com