PHOENIX--(BUSINESS WIRE)--Tuft & Needle has furthered its commitment to exemplary customer experience by implementing company-wide training about the CertiPUR-US® certified foam used in all its mattresses. Tuft & Needle has mandated its entire staff of more than 140 employees to complete the online certificate course.
“Consumers deserve transparency so they understand purchase decisions,” said Aaron Bata, head of customer experience for Tuft & Needle. “Particularly with a product that you look to for rest and peace of mind each night, we believe it is important for every single member of our team to be able to speak to the benefits of the materials we use in our products.”
“We appreciate Tuft & Needle’s support of our program and their dedication to educating their staff on the importance of providing accurate information to consumers. They were the first company to embrace our new certificate program so enthusiastically,” said Mike Crowell, executive director of the CertiPUR-US program.
According to Bata, it is ingrained in Tuft & Needle’s culture and standards that every team member should be well-informed about the company’s products in order to bring greater transparency to an industry that historically has been characterized by extreme information asymmetry.
To be CertiPUR-US certified, the flexible polyurethane foam in the mattress must be made without ozone depleters; PBDEs, TDCPP, TCEP and certain other flame retardants; formaldehyde; mercury, lead and other heavy metals; prohibited phthalates regulated by the CPSC; and are low VOC emissions for indoor air quality (less than 0.5 parts per million).
Tuft & Needle’s T&N ADAPTIVE® Foam meets the CertiPUR-US standards for content, emission and durability, and has been analyzed by independent, accredited testing laboratories.
Tuft & Needle is a bootstrapped, Phoenix-based company that pioneered the disruption of the mattress industry. Founded in 2012, T&N is leading the revolution against unfair mattress markups, commission-based sales models and information asymmetry by creating an exceptional, honestly-priced product. T&N offers one style of mattress that is made with its unique T&N Adaptive® Foam, crafted entirely in the U.S. Every mattress comes with a 100-Night Sleep Trial, free returns and a no-gimmicks 10-year warranty. T&N has three retail store locations: Phoenix, Scottsdale and San Francisco. For more information, visit www.tuftandneedle.com.