JACKSONVILLE, Fla.--(BUSINESS WIRE)--Today, Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie, announced that for the third consecutive year, all profits* generated at its grocery stores on Tuesday, July 4, will be donated in support of veterans, service members and their families.
Southeastern Grocers has partnered once again with Hope For The Warriors. With more than 10 years of service, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families.
Anthony Hucker, President and CEO (Interim) of Southeastern Grocers said, "As we celebrate our independence this Fourth of July, we will continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world. Last year, more than $2 million dollars was donated to Hope For The Warriors during the Fourth of July campaign. This is why we will once again donate all of our profits to Hope For The Warriors, but we are not stopping there. Southeastern Grocers is a dedicated partner of Hope For The Warriors committed to actively supporting spouse and caregiver scholarships, participating in networking and seminar events to build opportunities for transitioning veterans in the workplace.
“As an organization, military affiliation is integrated into the foundation of Southeastern Grocers, as 80% of surveyed associates have served or have a family member that has served our country, and we want to provide hands-on support for those who have served and made sacrifices for our nation with Hope For The Warriors,” continued Hucker.
Simply by shopping at BI-LO, Harveys and Winn-Dixie on Independence Day, customers will help support those who serve and sacrifice for our nation. The more customers shop, the more they donate.
Other ways in which customers can support the cause include:
- By honoring a veteran or service member with a personal note displayed in-store on the Wall of Honor, which begins today June 28.
- By donating generously during checkout now through Tuesday, July 4.
- By proudly wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same.
- By liking, following and sharing BI-LO, Harveys and Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor.
- By honoring a veteran or service member by posting a dedication on the All for Honor Facebook page, www.facebook.com/allforhonor.
Robin Kelleher, Co-Founder, President and CEO of Hope For The Warriors said, “Hope For The Warriors is extremely grateful to Southeastern Grocers, associates, vendors, and customers for the continued support and partnership in our programs and mission. The #AllForHonor campaign will help us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members and military families. The result of last year’s campaign represented in the single largest donation to Hope For The Warriors since it was founded in 2006. That support allowed us to make a difference in the lives of over 2,250 American heroes and their families.”
Through the generous donations of customers and vendors, as well as all profits earned at BI-LO, Harveys and Winn-Dixie grocery stores over the past two years Southeastern Grocers has donated more than $5.8 million in support of military veterans and their families.
This year, Southeastern Grocers is proud to partner once again with Hope For The Warriors to generate funds, which will help the organization provide comprehensive support programs to those actively serving in the military, veterans, military families and caregivers throughout the country.
*See store for details on calculation of profit.
About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, is the fifth largest conventional supermarket in the U.S. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
About Hope For The Warriors
Founded in 2006, Hope For The Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for post 9/11 veterans, service members and military families. Since its inception, Hope For The Warriors has served approximately 10,000 through a variety of support programs focused on transition, health and wellness, peer engagement and connections to community resources. The nonprofit’s first program, A Warrior’s Wish, has granted 151 wishes to fulfill a desire for a better quality of life or support a quest for gratifying endeavors. In addition, Run For The Warriors has captured the hearts of more than 22,000 since 2010. For more information, visit http://www.hopeforthewarriors.org, or the organization’s Facebook or Twitter pages.