New Media Announces Rebranding of Propel Business Services, Changes Name to UpCurve

NEW YORK--()--New Media Investment Group Inc. (“New Media” or the “Company”, NYSE:NEWM) announced today that its small and medium-sized business (SMB) solutions provider, formerly known as Propel Business Services, has been rebranded as UpCurve. In addition, the digital marketing services of UpCurve, previously known as Propel Marketing, will be marketed under the ThriveHive name.

UpCurve provides local businesses with a full suite of products designed to help them realize their full potential and position themselves for growth. UpCurve’s products include marketing technology, business management solutions, IT/Infrastructure, voice and email communication offerings and small business financing. The suite of products UpCurve offers is expected to expand as well in the future.

“The market for technology and software related products for small businesses is large and fast- growing. We believe our local media assets, salesforce, and relationships give us a very strong position to deliver these products to local SMBs and capture a share of this rapidly growing business segment,” said New Media Chief Executive Officer, Michael E. Reed. “Propel is a name used by many brands across multiple industries and as our business has grown, it has occasionally caused confusion in the market place. We believe UpCurve will be a stronger, more unique brand identifier that better aligns with our goal of bringing quality products and services to our local business partners. In addition, it will also eliminate some of the market confusion we have seen.”

“We have selected UpCurve to reflect our commitment to business growth, inherent in the brand name. UpCurve is a distinctive brand that aligns our position in local markets around the country with our full suite of SMB products, which allows us to be a better local strategic partner to businesses, enabling them to grow and develop. Our goal is to deliver the right offerings to enable each client to reach their utmost potential,” said Peter Newton, CEO of UpCurve. “Since developing this business in late 2012, we have seen tremendous growth, with revenues building over 50% each year to $57.8 million for the LTM Q1 2017. We believe the upside to New Media from UpCurve is tremendous.”

UpCurve, Inc. is a wholly owned subsidiary of New Media Investment Group Inc. Please visit UpCurve.com for the latest news about UpCurve, Inc. and its brands.

About New Media Investment Group Inc.

New Media supports small to mid-size communities by providing locally-focused print and digital content to its consumers and premier marketing and technology solutions for our small and medium businesses partners. The Company is one of the largest publishers of locally based print and online media in the United States as measured by our 130 daily publications. As of March 26, 2017, the Company operates in over 555 markets across 36 states. New Media’s portfolio of products, as of March 26, 2017, include over 650 community publications and over 555 websites, serve more than 225,000 business advertising accounts, and reaches over 23 million people on a weekly basis.

For more information regarding New Media and to be added to our email distribution list, please visit www.newmediainv.com.

Forward-Looking Statements

Certain items in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our views as to potential areas of growth and expansion, market opportunities and potential upside. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties. These and other risks and uncertainties could cause actual results to differ materially from those described in the forward-looking statements, many of which are beyond our control. The Company can give no assurance that its expectations will be attained. Accordingly, you should not place undue reliance on any forward-looking statements contained in this press release. For a discussion of some of the risks and important factors that could cause actual results to differ from such forward-looking statements, see the risks and other factors detailed from time to time in the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other filings with the Securities and Exchange Commission. Furthermore, new risks and uncertainties emerge from time to time, and it is not possible for the Company to predict or assess the impact of every factor that may cause its actual results to differ from those contained in any forward-looking statements. Such forward-looking statements speak only as of the date of this press release. The Company expressly disclaims any obligation to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with regard thereto or change in events, conditions or circumstances on which any statement is based.

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Contacts

New Media Investment Group Inc.
Ashley Higgins, 212-479-3160
Investor Relations
ir@newmediainv.com

Contacts

New Media Investment Group Inc.
Ashley Higgins, 212-479-3160
Investor Relations
ir@newmediainv.com