SweeTARTS Celebrates Candy-Obsession at VidCon, Debuts All-New SweeTARTS Gummies via Innovative Art Mosaic Installation

SweeTARTS Partners with Fans to Share their Passions, Unveiling New Candy Creation Featuring an Endless Variety of Shapes

SweeTARTS unveiled SweeTARTS Gummies in an endless variety of shapes with innovative art mosaic installation (Graphic: Business Wire)

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ANAHEIM, Calif.--()--SweeTARTS, the candy-obsessed brand that believes in making the world anything but bland, unveiled today at VidCon its biggest innovation yet – SweeTARTS Gummies in an endless variety of shapes! The all-new products will ship to retailers in December 2017, and feature non-GMO ingredients, and no artificial colors or flavors. The new gummies come in both sour and fruity flavors, and in a variety of shapes inspired by our passionate fans.

To announce this new product, SweeTARTS, fueled by the tremendous support of its passionate fan base, asked them to share their biggest passions with photographs taken on-site at VidCon. These fan-submitted images were compiled as part of an innovative art mosaic installation, ultimately unveiling the fun, playful, new candy creation. Products available now in the SweeTARTS portfolio include innovative sweet and tart flavors across Gummies, Ropes and Chewy formats including our extremely tart SweeTARTS Chewy Sours.

To find out more about the SweeTARTS product portfolio and to check out all the fun we’re having at VidCon, visit us at SweeTARTS booth #1201 or via www.sweetartscandy.com and follow @SweeTARTSCandy on YouTube, SnapChat, Instagram, Facebook and Twitter.

About Nestlé USA

Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Contacts

Media Contact:
Team N for SweeTARTS
Allison Chayo, 1-213-335-5512
achayo@team-n.net

Contacts

Media Contact:
Team N for SweeTARTS
Allison Chayo, 1-213-335-5512
achayo@team-n.net