FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX®, a division of Kingston® Technology Company, Inc., and sponsor of top gaming organizations, today announced a partnership with former Kentucky Wildcats basketball player and avid gamer De'Aaron Fox. As a HyperX gaming headset brand ambassador, Fox will exclusively use HyperX gaming headsets to ensure the comfort and superior audio quality required during long gaming sessions. Off the court, Fox will be wearing HyperX gaming headsets while he streams his favorite games, Call of Duty: Black Ops III and Clash Royale on Twitch.
Fox was previously an All-American at the University of Kentucky and is a top lottery pick in Thursday’s NBA Draft. Fox has had a life-long passion for gaming and fervently plays not only NBA2K, but Call of Duty, Dragon Ball Z, Need for Speed, Madden, UFC, and Clash Royale. Dedicated to becoming the best athlete possible, Fox trains tirelessly on the court and credits his quick reflexes to his experience playing video games.
“I’m as passionate about gaming as I am basketball and thrilled to be a part of the HyperX team,” said De’Aaron Fox, former college basketball player and dedicated gamer. “I need quality gaming gear to keep me performing at my best.”
Traditional sports and eSports are converging and De’Aaron Fox joins an ever-growing HyperX influencer team of professional basketball players, including former Los Angeles Laker and Echo Fox eSports team owner Rick Fox, NBA All-Star and avid gamer Gordon Hayward, and Boston Celtic and Detroit Renegades owner Jonas Jerebko. With a full line up of gaming accessories, including gaming headsets, mice and keyboards, HyperX now offers gamers a competitive edge and its commitment to gamers and the eSports community worldwide.
"We're thrilled to sign De'Aaron to the HyperX family," said Dustin Illingworth, influencer marketing manager, HyperX. "His extraordinary skill on the court and remarkable passion for gaming will elevate awareness of the HyperX brand among both gamers and traditional sports fans alike."
Fox is represented by Catalyst Sports and Media, a leading basketball and eSports advisory agency.
HyperX was born from Kingston Technology Company, Inc, the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
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