KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Motor Corporation, U.S.A. today announced the creation of Yamaha Marine Systems Company (hereafter “YMSC”), a subsidiary of Yamaha Motor Corp., U.S.A. This newly formed subsidiary has acquired the assets of Kracor, Inc., a rotational molding manufacturer based in Milwaukee, Wisc.
“The creation of YMSC and the acquisition of Kracor are part of Yamaha Marine’s long-term business strategy to expand into more integrated marine systems,” said Ben Speciale, President of Yamaha Marine Group. “YMSC will continue to add technologies and acquire assets and companies that support the marine systems strategy.”
“The Kracor employees will help us supply rotational molded parts and integrated fuel tank systems to boat builder customers and Yamaha’s internal business units,” continued Speciale. “We value their knowledge and skill.”
Founded in Milwaukee by George Kraemer, Kracor opened in 1969. The company produces rotationally molded plastic products for national and international markets with parts for the recreational marine and other industries.
“I am convinced Yamaha will take this business to the next level,” said Kraemer. “I could think of no better way to assure Kracor’s continued growth than aligning with Yamaha.”
Yamaha Marine Group, based in Kennesaw, Ga., markets marine outboard motors ranging in size from 2.5 to 350 horsepower.
Yamaha, through its Marine Group, holds approximately a third of the market share for marine outboards in the United States. Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, service, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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