MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Tubular Labs, the worldwide leader in online video intelligence, today launched DealMaker, the most comprehensive insights on global sponsored content. Tracking over 140,000 sponsored videos, 15,000 brand sponsors, 15,000 content partners, and 30,000 campaigns on Facebook and YouTube, DealMaker is the latest addition to the Tubular product suite. DealMaker empowers publishers and brands to create winning brand content partnerships, providing branded content sales teams with the intelligence they need to sell more effectively and close higher value deals, and enabling brands and agencies to get more from their sponsored content investments.
“In 2017, there will be over 24 Billion views on sponsored content - that’s over $1.2 Billion in media value, and it will grow to $8 Billion over the next several years as the industry matures,” said Rob Gabel, CEO and Founder of Tubular Labs. “It’s clear that the biggest opportunity today in social video is sponsored content. We’ve made a bet on it. Our customers have made a bet on it. And we’re excited to empower the ecosystem.”
Tubular’s enterprise customers include over 160 global media companies, brands, and agencies, including Buzzfeed, Warner Bros., Microsoft, Conde Nast and Viacom. Select customers have already used and gained value from Tubular DealMaker during a closed beta program.
“Tubular's DealMaker provides A+E Networks with the data we need to intelligently and efficiently drive our sponsored video business forward,” said Cristina Bell, VP of Digital Research at A+E Networks. “DealMaker data gives A+E Networks insight on competitor campaigns and industry benchmarks to strengthen our sales process, maximize our ROI, and enable higher value reporting.”
“Tubular has helped earn us well into the millions of pounds of revenue,” said Jamie Bolding, CEO of Jungle Creations, a leading digital first publisher that generates over 3B views per month. “It enables our sales team to know how to pitch when they go in so they’re not going in blind. Ultimately DealMaker helps us win the big campaigns.”
“The brands of Group Nine are built upon our ability to engage large audiences via socially distributed video -- as well as our ability to do the same on behalf of our advertising partners,” said Athan Stephanopoulos, President of NowThis, a brand within Group Nine. “Tubular has been an essential platform for Group Nine, helping us to not only better understand the social video landscape, but also to make smarter decisions around the branded video campaigns we run for our advertisers. Tubular has been instrumental to our success.”
Pricing and Availability
DealMaker is available immediately from Tubular Labs. To learn more and sign up for a demo visit www.tubularlabs.com/products/dealmaker. Become a customer before August 31, 2017 and gain access to the DealMaker Founder’s Club, offering unique events, opportunities, and features.
About Tubular Labs, Inc.
Tubular is the worldwide leader in video intelligence. For publishers and content marketers who believe video is essential, Tubular powers your video business. We are the only analytics software dedicated to giving you comprehensive and actionable video intelligence. Tubular helps you get more from your talent, content, and sponsorship investments through our industry leading technology and insights. Only Tubular analyzes the engagements of over 400 million viewers, and tracks 3 billion videos and 8 million creators across YouTube, Facebook, Instagram, and Twitter. Tubular serves over 5,000 video creators and 160+ enterprise customers, including Buzzfeed, Viacom, Warner Bros., Hearst, Activision, Microsoft, Maker Studios and Fullscreen.