CHICAGO--(BUSINESS WIRE)--IRI® announced today that it is forming a new partnership with Pinterest® to measure advertising campaigns on the platform and maximize sales lift. IRI Lift™ for Pinterest® is a real-time advertising measurement solution that will determine the impact of a marketer’s Pinterest campaign on driving incremental sales and help identify optimization opportunities to maximize sales lift.
The solution, which is expected to launch in Q3 2017, will seamlessly integrate Pinterest’s advertising exposure data with IRI’s big data assets to link advertising exposure on Pinterest to actual offline purchases, both on Pinterest itself and on other platforms, down to the specific product and household levels. Within weeks after an advertising campaign begins, marketers will be able to see in-depth campaign analytics with 80 percent more accurate results and use that information to quickly adjust the campaign to ensure that they are delivering relevant messaging to their most valuable consumers. The solution also will enable measurement of engagement via loyalty and lifetime value analytics as well as analysis of Pinterest KPIs like pins, pin close-ups, pin click-throughs, repins, time spent and number of visits for a deeper understanding of sales performance and its drivers.
“The integration with Pinterest builds upon the success of IRI Lift, the industry’s leading solution to deliver deeper, more accurate and granular campaign results in real time and on the fly,” said Andrew Appel, president and chief executive officer, IRI. “This transformative partnership will bring to life IRI’s vision of driving media personalization and relevancy with real-time measurement through a distinctive media asset like Pinterest. With tools such as IRI Lift for Pinterest, advertisers and agencies will have the ability to develop long-term personal relationships with brands, and gain insight into which elements of a digital campaign are most effective at driving short-term offline sales and long-term brand resonance.”
IRI used its 30-plus years of sales lift measurement, marketing mix and analytic modeling expertise and combined it with fully integrated big data assets to create IRI Lift. This powerful solution is significantly more accurate due to the scale of data it captures, including all outlet point-of-sale and consumer panel data, frequent shopper programs, and TV and digital advertising in addition to macroeconomic factors, health and wellness attributes, and more than 20 relevant control variables, which are analyzed on IRI’s proprietary modeling engine.
IRI Lift delivers the industry’s most granular and most accurate multi-channel campaign sales and brand impact reads to drive true one-to-one marketing personalization and revenue growth. Results can be broken out by creative, ad placement, execution and other factors. Due to larger datasets and proprietary modeling, IRI Lift effectively measures shorter and smaller campaigns with minimum feasibility requirements at a very granular level.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.