DURHAM, N.C.--(BUSINESS WIRE)--Phononic, the company revolutionizing cooling and heating with solid-state technology, today announced the appointment of Mick Wilcox, an experienced semiconductor and LED lighting marketing executive, as Chief Marketing Officer at Phononic. Wilcox will oversee global marketing and lead the company through its next phase of growth following new strategic partnerships and expansion into new regions and markets.
“With our solid-state cooling technology validated with thousands of refrigerators in hospitals and pharmacies and millions of devices cooling fiber optic networks, we have an opportunity to expand our marketing, communications and product roadmap offerings,” said Tony Atti, CEO and founder of Phononic. “Mick’s experience positioning solid-state products and their diverse value proposition across various industries provides the foundation and messaging to support our growth objectives and passion to build a disruptive thermal solutions brand.”
“Customers are looking for bold partners that are challenging the status quo and pushing the boundaries with their products to deliver more value,” said Mick Wilcox, CMO of Phononic. “The market potential for Phononic is unlimited. Over the last year the company has proven its ability to scale, grow and enter new markets quickly, tackling the medical refrigeration, consumer products and electronics cooling markets. My goal is to continue the company’s momentum in our existing markets, while keeping a pulse on future market expansion opportunities.”
Wilcox joins Phononic after successful engagements at Acuity Brands Lighting, where he led strategic marketing and business intelligence. This followed previous executive marketing stints at Bridgelux and Nuventix where he led marketing.
Phononic is innovating semiconductor solutions that revolutionize cooling and heating. Named to CNBC’s 2016 and 2017 Disruptor 50 lists, the Company’s disruptive solid-state approach displaces compressors, heat sinks, and fans with products that are smart and sustainable. Backed by a diversified and global mix of venture and private equity investors, Phononic’s products can be applied to everything from refrigerators to fiber optics, removing the barriers of traditional incumbents and ushering in a new era of cooling and heating. For more information visit www.phononic.com or follow us on Twitter @PhononicRTP.