LOS ANGELES--(BUSINESS WIRE)--FabFitFun, a leading women’s lifestyle brand, announced the launch of its first mobile product, an augmented reality app that invites members to see the world through FabFitFun’s lenses. Available today, the app takes unboxing to new heights enabling users to interact with their boxes through an augmented reality smart camera to unlock new experiences, get product information, styling tips, ratings, and more.
The experience begins with the box itself. When members open the app, they will immediately see the scene on their summer boxes come to life with animation and music. Scanning each product with the phone’s camera unlocks new information like product details, styling tips and ratings. When the app is opened without the box or products in view, members can have fun with augmented reality balloons, beach balls, and more that can be bounced by tapping the screen.
“We have always cared deeply about storytelling and with augmented reality we found the perfect technology to create richer stories for our members and brand partners,” said Michael Broukhim, Co-Founder and Co-CEO. “This is our first mobile product and we wanted it to be both useful and have an element of fantasy. From the exclusive content to the animated box art and product information, we think the FabFitFun app will provide immediate value to our members, truly augmenting their unboxing and discovery experience.”
The summer box was designed by artist Libby Vander Ploeg, a New York-based illustrator best known for whimsical map scenes and portraits. Shipping this week, the box includes seasonal essentials from Michael Stars, bkr, Kris Nations, Juice Beauty, Cargo_HD, Eau Thermale Avène, and more.
“One of the most exciting things for our members when they receive the box is the surprise of the curated products inside,” said Katie Ann Rosen Kitchens, Co-Founder and Editor-in-Chief. “We wanted to find a way to give them more context about the products and the story behind them. Augmented reality allows us to do that with rich content that automatically comes to life before their eyes.”
The FabFitFun app is available now in the App Store and in the coming weeks on Google Play for Android users. It is compatible with iPhone 4S and newer and requires iOS 8.0 or later.
About FabFitFun:
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun inspires women to lead happier, healthier lives through product and brand discovery. Its flagship service, the FabFitFun box, delivers a curated collection of products across lifestyle categories – beauty, fashion, wellness, fitness, home, technology and beyond – each season. Members receive over $200 in full-size products for $49.99 and are embedded in a community dedicated to discovery and self-betterment. Join FabFitFun by visiting fabfitfun.com.
