MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--BDNA® Corporation, the leader in delivering the most trusted and comprehensive information about technology assets, announced today that it plans to expand its global Alliances program, and named veteran sales and marketing executive Tom Bosch as vice president of business partners and strategic alliances to lead the effort.
Bosch will lead BDNA’s key collaborative technology alliance and system integrator efforts, along with establishing a global channels operation. In his new role, he will focus on expanding BDNA’s technology partners and strategic alliances. He will also look to broaden the company’s reach to global system integrators and value-added resellers.
“Tom has tremendous relationships and experience across the ITSM and ITAM communities, and we are excited to have him take on this critical role,” said Larry Vaughan, executive vice president of worldwide sales and services at BDNA.
Bosch joined BDNA in 2015 as director of Sales for the Southeast Region, taking on leadership roles with strategic accounts. Prior to that, he was at Flexera Software, where he supported key accounts with their software license management solutions. He held previous sales, marketing and business development management roles at Data Systems International and ITG Corp.
Bosch is a certified software asset manager and sits on the board of the Atlanta chapter of the ITSM Forum. He has a B.S. in finance from Colorado State University.
BDNA’s significant momentum in year-over-year sales and customer wins has generated substantial international interest from both the Global 500 and their respective channel partners.
“I’m eager to take on these new responsibilities at such an opportunistic time in BDNA’s development,” Bosch said. “With the explosive growth associated with the Internet of Things (IoT), BDNA is poised to forge new relationships that will leverage our vast Technopedia® catalog and our data management capabilities. Together with our partners, we expect to not only bring greater visibility to customer environments, but also to identify and help create new revenue opportunities from the expanding world of interconnected devices.”
About BDNA
BDNA transforms enterprise asset data by enriching it with market context to vastly simplify integrations, accelerate business transformation and improve decision-making. Leveraging Technopedia®, the most trusted and comprehensive hardware and software asset information source, BDNA leverages automation, a team of content experts and a proven quality framework to reconcile and normalize enterprise asset data to improve all processes and projects.
Technopedia’s content library categorizes more than 1.8 million products from 34,000 suppliers with 2,500 daily updates, providing business-critical information such as compatibility, support dates, end-of life, migration data, current manufacturer and version, and much more. Eliminating manual processes and bottlenecks, BDNA delivers automated and scalable solutions, improving visibility, compliance and time to market.
Based in Mountain View, Calif., BDNA operates globally with customers across all segments and markets. For more information, please visit www.bdna.com.
