SAN DIEGO--(BUSINESS WIRE)--Today at the Internet Retail Conference & Exhibition (IRCE 2017) in Chicago, TVPage (www.tvpage.com), the first video content management system (CMS) that empowers merchants to source, publish and monetize video experiences, announces three powerful Video Commerce Applications that are proven to generate tremendous ROI for many online retailers.
The three new applications include the Right Rail, landing pages for email marketing and video commerce search results.
These capabilities enable merchants to deploy Video Commerce Experiences across multiple marketing channels, allowing the holistic and dynamic integration of video into a merchant’s ecosystem.
TVPage has not only developed the technology to fuel Video Commerce Experiences, but also works extensively with leading partners and retailers to ensure that the most successful initiatives around video are well defined, validated and available for widespread adoption.
“We’re leveraging Video Commerce in new ways that continue to grow Video Visits from all core marketing channels, driving higher conversion rates and average order values,” said Allon Caidar, TVPage CEO.
The following Video Commerce applications will be presented live at the TVPage Booth #1138:
The Right Rail
One of the most effective ways to deploy shoppable video experiences at scale is the delivery of products offered alongside every video. Video generates the high-valued multi-minute sessions that we all value. Serving products alongside each video programmatically generates a significant lift in sales. The TVPage Video Recommendation Engine will output the highest converting video content to the viewer, matched with the contextually relevant top selling products, further optimizing for conversion at all times.
Video Commerce Landing Pages for Email Marketing
TVPage drives new traffic and engagement from email marketing efforts with video content - when users click, they go to a custom video landing page to watch the video, and shop the related products. A recent survey found that 76% of email marketers plan to use more video to take advantage of the 65% boost in click through rates that it provides.
Video Commerce Search Results
TVPage’s strategic eCommerce site search partners enable the delivery of video search results with landing pages that improve customer experience and engagement. Search results with video have a 41% higher click-through rate than those with text and customers who watch product videos are 85% more likely to purchase than those who don’t.
One of the main challenges for merchants and publishers today is how they will generate the double digit growth they need to compete in a highly competitive online marketplace. Consumers have an 8.25 second attention span, and spend over 5 hours/day watching video. Today, video consumption and shopping occur on the same device, yet merchants and publishers have no effective way to capitalize on the powerful, untapped video medium. TVPage solves this problem. We are the Video CMS that empowers merchants and publishers to source, publish and monetize Video Commerce Experiences at scale.
TVPage is headquartered in San Diego, California. The TVPage Video Commerce Cloud is leading the industry and setting the standard for how consumers interact and shop with video across merchant and digital media properties.