SAN FRANCISCO--(BUSINESS WIRE)--Olivia Culpo and online fashion service Le Tote today announced the launch of Olivia Culpo x Le Tote, a summer capsule collection available exclusively at www.letote.com/olivia. A brand ambassador and style influencer to millions, this collection marks a milestone for Culpo as the debut of her first-ever collection.
“Le Tote is combining art and science, fashion and data, to help women everywhere experiment, find their personal style and feel confident every time they step out the door,” said Culpo. “They allow every girl to live out her inner fashionista dreams, take chances and try new things, all without having to spend a pretty penny. I couldn’t think of a better partner for my first collection.”
This announcement marks a first for Le Tote as well. Typically known for their rental subscription offerings, Le Tote has ungated their site for the Olivia Culpo x Le Tote collection, allowing everyone, members and non-members alike, to shop the collection brand new.
“We immediately fell in love with Olivia’s designs and knew that women everywhere were going to feel the same way,” said Rakesh Tondon, Le Tote Co-Founder and CEO. “At Le Tote, we’re committed to making fashion personalized and accessible. This means delivering the styles women want, when they want them. We knew the demand for Olivia’s collection would be huge and didn’t want to limit these looks to our rental model. So instead, for the first time ever, we made a collection shoppable – no membership required.”
The 10-piece collection offers styles perfect for summer along with a selection of evergreen wardrobe essentials. The assortment boasts a variety of tops as well as two dresses, a versatile jumpsuit, vegan leather skirt and reversible bomber jacket. Featuring two custom floral prints and punctuated by detailed embroidery and delicate lace details, the styles evoke an elevated, yet fresh aesthetic.
“My inspiration behind the collection is girl power,” said Culpo. “The pieces reflect both femininity through the prints and colors but also durability and strength through the fabric and silhouettes. I want women to feel confident and empowered.”
About Le Tote
Le Tote is a fashion subscription service that allows members to borrow clothing and accessories for a flat monthly fee. Each shipment is curated using Le Tote’s proprietary algorithm. Members can choose to swap items ahead of delivery and keep them as long as they like. Once they are done enjoying their tote, they simply return it to receive another. Members also have an option to purchase items for 20-50 percent off retail. Le Tote partners with more than 150 brands including French Connection, Vince Camuto, BCBGeneration, Sanctuary, Kate Spade, Rebecca Minkoff, Cole Haan, Nike and more. Founded in 2012 by Brett Northart and Rakesh Tondon, the Y Combinator backed company has raised venture funding from Andreessen Horowitz, Google Ventures, Azure Capital Partners, Lerer Hippeau Ventures, Simon Venture Group, AITV, Epic Ventures, Arsenal Venture Partners and Funders Club. For additional information, please visit www.letote.com or download the iPhone app.